Shantou Yangge Industrial Co., Ltd.   

Xue Meng Jie underwear (Shantou Chaoyang District Peace Yangge knitting factory) was founded in 2001, has accumulated nearly ten years of rich experience in professional bra production. It has more than 10 international standardized pipelines and more than 10 thousand square meters of modern factory buildings, with nearly 500 skilled employees. The annual production capacity is more than 5 million. The materials used closely follow the fashion trend of Europe and America, cooperate with exquisite workmanship and fashion design style to ensure the novelty and uniqueness of products. Our factory has strong new product development and R & D capabilities, flexibly and effectively grasp market demand, keep pace with changes in market demand, and also take the lead in introducing advanced computer aided systems (CAD) and enterprise distribution management software systems (ERP) for production and management.

Business philosophy:

Aiming at market leading fashion, achieving win-win situation.

For customers to wear comfort and enhance functions.

For brands, to create a century of history.



brand positioning

Company philosophy: Show fantastic charm

Brand slogan: snow is as clean as ice, soft and dreamy.

Brand spirit: fashion, comfort and consideration

Brand marketing concept: innovation, mutual benefit and win win

Market service concept: professionalism, affinity and meticulous

Product development concept: professionalism, fashion, comfort and humanization.

Brand development concept: interaction, stability and Sustainability



Xue Meng Jie underwear adhering to the "people-oriented, perseverance" enterprise cohesion and enterprising spirit, after continuous improvement, the company's own brand "Snowypure" by the vast number of customers and consumers.

Snowypure has always adhered to the brand positioning of "fashion, culture and humanization". Adhering to the concept of "showing fantastic charm". We are committed to creating beauty and health for women. Xue Meng Jie underwear pays more attention to the comfort of wearing while paying attention to novelty and uniqueness.

Snow dream brand story

Snow, white, crystal, elves... Since ancient times, countless literati have given her too much praise; dreams represent beauty, pursuit and thought. Snowypure is based on the beautiful lingerie realm, playing the most beautiful role of women's underwear. Using smart creativity, fashion inspiration, endowed with smart products, with profound visual arts, Xue Mengjie has been pursuing the brand concept. "Professional, comfortable, fashionable and humanized" since then, women's underwear is no longer just a dress, but a work of art that serves the most beautiful part of the human body, showing its magic power. What she advocates is not only a fashion scene, but also an exquisite attitude towards life.

The snow is pure and clear, and the dream is soft and comfortable. This is snow Meng Jie - snowypure.