Ya'an Lena (China) underwear Co Ltd   

Shantou Ya'an Lena Underwear Co. Ltd., is a comprehensive underwear enterprises a set product development, design, marketing, services in one of the bra, underpants, products structure, hanging skirts, corsets and other series products. As Chinese underwear City Guangdong Chaonan Chen shop a lingerie representative enterprise, Maya Rina underwear company after 10 years of training, and gradually grow to have a deep accumulation of brands, integrated underwear enterprises strong production capacity, has play a decisive role in the position in the industry. The company was founded in 1991, has 30000 square meters of modern workshop, hundreds of skilled employees, 30 modern production lines and several senior underwear designer, annual production capacity of more than 7000000 pieces, is Chinese underwear industry well-known enterprises, the company is now the brand "Ya'an Lena", "Yi Yin", in the market of our country, every big city has established a perfect sales network, in the increasingly fierce competition in the market firmly occupy a space for one person. The

company began operating "Ya'an Lena" brand-name underwear, according to the designer of the famous ergonomic carefully designed, and with "leading fashion, and strive to perfect" for the principle, the choice of high-grade lace Europe and American DuPont "Lycra" Seiko fabric, woven. Style fashion, diversification, personalization, focus on the fine production process. Design according to the human engineering principle, exercise one's inventive mind tailoring combinations, express a female elegant curve, contour soft, create fashion upstart elegant, noble, healthy style, fully embodies the modern women's gentle charming and gentle curve. "Ya'an Lena" to the high strength, become an independent school in the underwear industry, established national underwear brand position, worthy of the industry reference and learning.

Maya Rina Underwear Co. Ltd. in addition to obtain a fundamental improvement in the hard environment, equipment, production scale and cost competition, is ten years grinding sword, take the quality as the life of enterprise. More than ten years of Ya'an Lena Underwear Co., the company actively explore, continue to forge ahead, the introduction of talent, quality. In order to make the product styles can lead the fashion, the company not only hired a designer, but also with a professional design company to cooperate; strict procurement procedures and detection mechanism, adhere to the selected principle, to ensure the quality of fabrics; to achieve excellent workmanship, formulated the "rigorous work, strive for perfection" of the quality policy, ISO9001 quality management system and ISO14001 environmental management system fully implemented; "Ya'an Lena" underwear reached high level in the previous quality supervision, have been awarded the "Chinese quality quality products", "Chinese BrandName", "China outstanding green products" and other series of honorary titles. At present, and everyone in the company to further improve the quality, ready to declare a national inspection free products. The

brand is the soul of an enterprise, with the strength of enterprises in brand image upgrade, Ya'an Lena has put the brand culture construction as the focus of the work of the past two years. In recent years, the company has organized several training staff quality and enterprise culture training, and production management, marketing and other experts lectures and seminars, and achieved good results. The concept of corporate requirements heart enterprise staffs should have the brand, all from logistics, procurement, production to sales, service and other sectors have set up the "customer first" business philosophy. Construction also employ brand planning experts, professional brand planning organization committed to "Ya'an Lena" brand and promotion, through the integration of marketing communication to establish a distinctive brand image.

to create national underwear monopoly famous brand, is the "Ya'an Lena" brand development vision. For more than a year to promote the experience of the "Ya'an Lena" monopoly system, is also becoming more and more mature, more perfect and standardize the whole operation. The enterprise to the monopoly network management, service personnel allocation gradually strengthened in place. Success in Guangdong and the domestic focus of the market, not satisfied with the status quo, but to the scale of the expansion of the national market, began a series of advancing national activities, for example, in August this year, "Ya'an Lena" with brand-new attitude unveiled the eighty-eighth Chinese needle cotton trade fair and China International Textile Expo caused no small concern "Ya'an Lena;" pay attention to the establishment of the agents and emotional ties, development and agents collusion, create "Ya'an Lena" national famous brand underwear monopoly. At the same time actively start striving for A Well-Known Trademark in China brand strategy works, to a high starting point, high positioning, high standards, all action, Neiwaijianxiu, within the grasp quality, outside the plastic image, to the national market.

future make persistent efforts to seek development, seize every minute. In the increasingly fierce business competition, product homogenization of the market environment, the brand will become mainstream in the development of underwear industry. In the face of the future, "Ya'an Lena" will further enrich the connotation of the brand, increase brand awareness and reputation, brand for the development of the core, depending on the quality of survival, depending on the talent as the source of development, and constantly enhance their own strength, and enhance market competitiveness.