HOdoHOME red bean home created a one-stop shopping place inside the house to provide consumers with goods and services of super value. This mode sets new commercial chain mode, super value parity sales, one-stop sales between products and four advantages of humanized customer service.
Products: HOdoHOME red beans locate at home.
According to the living characteristics of the target group, HOdoHOME red bean home provides "value for money" products, mainly located in a large number of families, personality combinations, beautiful and practical, harmonious matching of home products. At present, there are eight main products in the product mix, including home products, underwear, bra, underwear, home textiles, baby clothes, socks and slippers. The proportion of products is adjusted according to the market and seasons. For example, in autumn and winter, household products and underwear are the main products. Brassiere, home wear and underwear are the main products in spring and summer.
HOdoHOME red bean home products, pay attention to the quality of high quality and style chic, mainly in the design of independent research and development, has gradually formed the leisure, natural, LOHAS overall style. LOHAS is a new life form in the West. They are optimistic, tolerant, energetic and healthy. "Health, happiness, environmental protection and sustainability" is the core concept of LOHAS.
HOdoHOME red bean home products pricing is based on parity, and the national unified retail price is implemented. The products are divided into three grades from the price level: basic, promotional and boutique, and some timely marketable products will be developed in the selling season of the corresponding products and special festivals. The prices can be relatively low or higher. For example, Valentine's day wear beautiful underwear, underwear, pajamas and so on, using sophisticated, high-grade packaging, as gifts to consumers; before the Spring Festival, the year of the year gift underwear and happy family socks, towels, underwear, and so on.
Services: HOdoHOME red beans home, "home" as the core.
Beige and red are the main colors of shops, gentle and warm lights. HOdoHOME red beans home is centered on "home", and each terminal is a warm and comfortable home. HOdoHOME red bean home store design should strive to dilute the commercial atmosphere, with beige background color, simple red words, striking and soft. Store layout according to the exquisite simulation of the living environment of the layout of the store, the right amount of furniture, decorations, to create a variety of different family life scenes; using exquisite and beautiful lighting modeling and gentle warm lighting effect to create a home feel; window design emphasizes the store space and outside the block between the interval design, in line with the privacy characteristics of the home space. The store is composed of a quiet and harmonious tone, with a family's comfortable, relaxed and pleasant atmosphere, playing melodious classical music and relaxed American country music.
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