Foshan Nanhai Yanbu Xin Zi Fang garment factory   

New Fashion Fashion Co., Ltd. is a brand underwear company integrating design, production and marketing. In the early days, OEM led and accumulated rich experience in industry, laying a firm foundation for brand development. In 2004, we promoted the idolino Aldo Lena mid-range brand underwear and household clothing in Hongkong and Mainland China.

With the spirit of professionally focused, market-oriented, marketing oriented, quality and low price, the company constantly improves product development and market management and builds Aldo Lena brand.

The company relies on the Hongkong international market as the leader to grasp the trend of international fashion in a timely manner, and provide reliable information for product development. At the same time, the company invites Hongkong and Taiwan's senior underwear designers as annual consultants. With advanced management concepts and innovative corporate culture, the company continuously attracts high-quality talents to join and expand efficient human resources team.

The company's production base is located in the famous underwear Town: Nanbu Yanbu, Foshan City, Guangdong province. The factory has a modern product development center and a central air conditioning plant, with advanced production equipment and management software, and fully implement the ISO9000 quality management system standard.

Our market strategy is based on Hongkong, facing the international market and spreading the whole country. Product style: bra: simple, fashionable, elegant and generous.

Pajamas: sexy, Yong Ronghuagui

Brand culture: brand concept: simplicity, elegance, fashion, personality and market concept: honesty and win-win development quality concept: meticulous and striving for excellence: management concept: simplicity, effectiveness, and common service concept: your satisfaction, my pursuit.

Aldo Lena's market strategy: to drive sales with good products, so as to reduce the difficulty of promoting products in distributors, is the general principle for Aldo Lena to enter the market at present.

Aldo Lena's market positioning: Aldo Lena's customer groups are middle income and young women with moderate income and consumption, elegant and fashionable. Its bra retail price range is between 50 yuan and 150 yuan. The retail price range of pajamas is 60 yuan to 300 yuan, and the consumers' age ranges from 20 to 40 years old.

Aldo Lena's product positioning: Aldo Lena's product is a brand new combination, fashionable, elegant and comfortable. In the product design, it gives a strong sense of fashion and striving for the upper body effect. The products include bra, underwear, pajamas and home clothes.

The appearance of the product: the color and appearance design of the product will affect the sales of products to a large extent. As the first impression of the consumer, the color of the product's first impression is particularly important. Aldo Lena's product color treatment is based on elegance and elegance, and at the same time, it has a small number of attractive colors that attract the attention of consumers. In the exterior design of the product, Aldo Lena pursued fashion and endowed the product with a strong sense of fashion.

The comfort of products: the upper body effect and quality of products are the guarantee to win the stability of customers. Aldo Lena's products are launched on the basis of accumulated rich experience in underwear industry. At the same time, the analysis and summary of the advantages of many popular branded products in the market at present, absorbing others' advantages and making some innovations are the purposes of Aldo Lena's development of products at this stage. The product is strictly controlled from every aspect of selection of raw materials to production. It is essential to let Aldo Lena's products have a good reputation among consumers.