Princess charming Underwear Co., Ltd.   

QIANJIAMEI is the pronoun of fashion and nobility. Founded in 1983, the famous French fashion designer MICHEAL KIRS called it the "underwear brand that best understands women's inner needs".

The magic fashion and gorgeous nobility are always the most typical style of "Jiamei". "Jiamei" pays attention to regulating the unity and opposites of human body and clothing, creating a unique style of personal taste. It is very demanding for design, cloth, lace, tailoring, and so on. Every product of it is so magnificent and elegant that it is so comfortable and light.

The founder of the brand LOVIS LEROY (Louis Rolla) is a descendant of the royal family of France. She inherited the family's deep aristocracy and artistic details. In the early 1980s, LEROY began her career in costume design. In the beginning, she only designed some costumes for personality and elegance and comfort for the members of the family circle, and later became more and more famous in the circles. In 1983, LEROY set up her own clothing brand: QIANJIAMEI. In the early days of LEROY's establishment, all of them insisted on the principle of serving only the honorable and the need, and implemented the one to one service for personal care. Therefore, the brand has always been popular only in the upper class.

At the beginning of twenty-first Century, LEROY readjusted its brand management strategy and began to enter the mid-range garment market in a comprehensive manner. It began to implement a large-scale production mode, and launched a number of novel and unique product lines.