Shantou City, Jia Industrial Co., Ltd.   

1, as Jia's most famous brand of underwear, the gold figure show adhering to and followed the gold figure the best production technology and from Europe to the top of the design concept, first-class quality, beautiful appearance and comfortable, distinctive fashion personality, pure European style.

2, 15 years ago, gold figure has in various provinces in China established a large sales network and achieved a high reputation, in a large number of consumers, also has created the considerable goodwill and reputation. Currently has including stores, combination stores, counters, shop and other types of stores and more than 1800 outlets, and fully recognized by the market and female groups.

3, 2010, in order to meet the market demand for gold figure products deeper, and lead the business partners gets rid of currently the vicious competition environment, the gold figure decided to choose business model transformation, brand structure upgrading. That is, from the current single payment transactions of the loose cooperation into brand shared close cooperation.

4, when Jia industry more than 20 years of market operation and management experience, will make gold figure show congenital which has a strong ability to resist risks, profitability of a single shop will get high security.

5, show gold figure (the following referred to as GSS) as the LOGO form.

GSS symbol of freedom, confidence, self, is full of energy and creative fashion underwear franchise chain. Mainly for young women aged 18-35 and Ms. certain economic income, they usually prefer fresh, fast consumption, higher brand awareness and can build brand loyalty, are often eager to be valued and respected.

1, brand personality: GSS symbol of freedom, self-confidence, self, young, vibrant and creative fashion underwear franchise chain.

2, target groups: covering 16 - 40 year old women (age ratio are shown):

16 - the age of 21 (high school and college students), accounted for about 20%

22 - 26 year old white-collar workers (mainly, fixed income, the pursuit of fashionable young people), accounted for the ratio of women 40%

27 - 35 year old crowd (fixed income, is about to marry or give birth to 8 years), accounting for than for mature women 30%

35 over the age of the population (certain economic base and income), accounted for about 10%

3 profit mode: super popular, fast fashion, the fast pin sale, fast turnaround. < br > < br > enterprises rely on the leading industry design and manufacturing capabilities, relying on strict scientific, standardized operation of the market, whereby the gold Figure 15 years of visibility and reputation, a new concept of lingerie chain operation system.

2, in scale and potential, but the lack of real operation of the brand of Chinese underwear market chains, actively build a leading advantage, the quantitative change of the sublimation of qualitative change, and strive to become China's most competitive "cheap fashion underwear brand chain.

3, successful model: Standard efficient operating model + excellent quality and reasonable price + deep attractive image of the whole store.

4, chain industry devaluation "owners" positioning: in gold figure, the traditional franchisee call unified definition for "owners". This is not only a change of name, which directly re positioning the relationship between the store investors and brand exporter.