Asset (International) underwear chain group   

Asset (International) underwear chain group is set research and development, design, production, sales in one of the large-scale comprehensive enterprise underwear, the group under the jurisdiction of Zhejiang asset Underwear Co., Ltd., Zhejiang Lilai Underwear Co., Ltd., Lily international clothing Investment Co., Ltd., Dongguan beautiful underwear has limited company and several wholly owned subsidiaries. The main products are bras, panties, thermal underwear, Body seamless underwear, home wear, sleepwear, swimwear, such as a full series of underwear products. The group has more than 2000 employees, with an annual output of about 1500000 dozen, the products sell well in more than 30 countries. As a comprehensive enterprise







, asset group on the one hand, the implementation of global positioning and advocating the internationalization strategy. Looking at the international, regularly every year to participate in the world's largest French Paris, Lyon and other international lingerie fair; while the occasional asset design team went to Europe to study, draw the international top design philosophy and fashion elements in time, is continuously injected into the asset underwear in R & D and production; and with international famous lingerie brand established long-term cooperation relationship; on the other hand, continue to hone their internal enterprise, improve the management level, to enhance the competitiveness of the brand. Since 2005, the asset group's strong hand, launched the "asset" main underwear brand for the domestic market, and vigorously advocate "asset and private Yi Fang" underwear chain operation mode, first underwear industry "1 + 1" mode of marketing, and for the first time in the country put forward the concept of "5S" sales.







to 2008, the asset group respectively in Zhejiang, Sichuan, Nanjing, Fujian, Shandong, Wuhan and other places to set up the office, set up brand management business in Guangxi, Shaanxi, Jiangxi, Shanxi, Hunan and other places. At present, the domestic "asset and private Yi Fang" has reached more than 500. Asset group is striving constantly to meet consumer demand, for consumers to provide honest, thoughtful service; also to innovation as the driving force, is committed to build the most powerful underwear terminal sales system, becoming a leader in the domestic underwear of new chain mode.