Lan Miu (LAMIU)   

In 2008, Japan ten years of Dong Road and its Japanese friends will Lan Miu (LAMIU) brand imported from Japan to China, at the same time into a consumer brand, Dong Lu as Lan Miu CEO of china. Dong Lu went to study in Japan, worked at Goldman Sachs investment bank (Japan), won the Stanford University MBA degree, business and academic success is not always make him forget his childhood dream of design. Behind the LAMIU brand is not only Dong Lu's fashion design dream, also contains his larger commercial dream: the Internet sales, combined with the real store and catalog marketing perfect, brings the revolutionary change of underwear consumption experience. "Do something" Dong Lu is a childhood dream, LAMIU will be Japan's best fashion design, excellent quality management, excellent service concept into China, to provide cost-effective products, to provide real value for consumers.



in 2009 July, Internet (LAMIU) had received $5000000 in financing, after more than six months, outgoing get tens of millions of dollars of investment news again. What makes Lan Miude to develop so quickly? And attracted investors?



staggering rapid growth of



Lan Miu (LAMIU) since 2008 July to start selling in China, as of 2009 December had sales over the past two thousand styles, has more than 300000 members, to purchase a total of two million items. With Japan's leading fashion design and brand beyond the Chinese style underwear line update speed, LAMIU members not only won the love, but also to become a model, artist favorite underwear brand. In 2009, there have been more than 100 China and well-known Japanese model, actress, singer wearing LAMIU products often leave major fashion media. The total circulation of the LAMIU directory has more than 600000 volumes, the current issue of each volume has exceeded Chinese some mainstream fashion magazine.



now, LAMIU has become one of the most well-known brand communication selling domain, the entity shop also won consumer recognition. Beijing Xidan, too Jun department stores as LAMIU China's first physical store, opened in 2009 April, is now selling lingerie fashion district first brand."



in addition, LAMIU current through the net every day can already sold thousands of pieces of underwear, such sales have the equivalent of 100 underwear every day sales volume.