Shantou City Xin Ying garment industry Co. Ltd.   

"Luxurious, simple, romantic" as the main design style, the full performance of the Korean fashion classic, Ping Fanzhong shows elegant simplicity, showing exquisite, including but not exposed but people charming, and has unique cultural connotation, Milan star with full of inspiration and mature design, noble, fashion the youth of color, have become part of the star brand culture meters orchid, orchid Star Classic meters: she is in adhering to the Chinese women's subtle and elegant qualities, and fusion of the South Korean clothing fashion romantic temperament. Portrait interpretation of modern women's casual fashion, simple and natural, simple, noble and elegant personality mood life, showing tenderness women light colorful life mood.





1: product positioning and price positioning: This product is a mid-range home dress.



retail price: spring, summer and autumn between 60-200 yuan, mainly concentrated in the 80-130 yuan;



price: 150-300 yuan in the robe, concentrated in about 200 yuan.



2, consumer groups: age is 20 - 45 years old female fashion.



3, the product style: fashion, leisure, simplicity, the latest popular color, advanced taste, with high quality based on the market.



4, the product material: the use of high-quality pure natural cotton fiber, soft and elegant silk and other woven fabrics, knitted fabrics and embedded with fine



induced printing patterns, the feel is fluent, good drapability, use is easy care, storage, and easy to health.



5, product advantage: Mi LAN star brand in the production and development, more choice of cotton, hemp, silk, modal natural materials such as fabric.



soft and natural color, aesthetic style leisure, fully integrated into the Korean style and popular elements in the fabric, choose the version of the design, to be just perfect with unique handmade embroidery, beading, printing, hand-painted special process, is in the humanistic care. The implementation of Milan star variety bright, gem variety. Sophisticated technology four products, styles are updated in a timely manner, style simple but not dull, elegant but not trivial, the star brand become Milan in the minds of consumers are partners. Let

in MI LAN star women enjoy the beautiful and comfortable life, with "love belongs to, the situation has been in accordance with the" brand concept to advocate.