Guangzhou Ailiweiya Garment Co. Ltd. / Guangzhou AI liv ya   

Silvia • Plath, 1932 was born in American. After reading Smith University on a scholarship, and later won a scholarship to University of Cambridge for further education in britain. Her poetry, her life, long time has become a hot topic in European and American literature circle, for the love of her, her adoring readers, Plath's heart was another weather, a broad, open and rich Plath. British poet laureate T • Hughes in the preface to her book of poems written in recalls: "she is like a process of craftsmen carved her poem, if from a heap of material carved out of a table, and she was willing to carve out a chair and even a toy."

this is a Plath Mousika like Plath: pure. Really touched us besides the sincerity and wisdom of Plath Plath, beauty is the wisdom of women of the United States, is a poppy color and dark red, iron and blood. She belongs to the dream, her beauty is a solemn beauty.

1965 Silvia poetry anthology "Ariel" editing and publishing, Plath wisdom feminine beauty night swept the European mainstream society, a hot pursuit of fashion of people.

Ailiweiya brand underwear was born, popular in the European mainstream consumer groups, a kind of individual character, fashionable life concept, focus embodiment of female beautiful curves, with high-quality partners and designers throughout the world, always follow the fashion of the veins, is committed to the dissemination of "enjoy life" business. Ali Vee A set up the Hongkong group in 2001, the perfect European romantic design with Asian women's body fusion, creating a home and underwear products fit Oriental female characteristics. Ailiweiya locking the one or two class city, the domestic high-end shopping district, within 2012 years, will reach 1500-2000 scale. Among them, boutique about 100-500, the realization of 600-800 million per store average performance. Over the same period, will be devoted to enhance the brand image and the performance, and in the 2013-2015 national development to 1000 boutique.



brand

style: fashion personality charm

product positioning: Health Sciences comfortable excellence

price position: in the high-end

channel positioning: take the market demand as the guidance, benefit as the center, science and technology as the driving force of

brand positioning: do the domestic health underwear brand

consumer group positioning: 25 to 45 health seeking the perfect curve. A grade of the women

brand tenet: let the women's health and confident





brand culture brand core value:

beautiful new claims full function adjustment underwear, so that women's health and self-confidence have a perfect body, let beauty becomes simple, easy to have the perfect curve, let oneself become confident, do delicate and elegant woman. Research Ailiweiya brand underwear has been dedicated to women's health and perfect shape, its products body, regulating body, shaping the perfect curve of women, we let the underwear to be your close friend, love of language communication.

brand personality: confidence / optimistic / elegant / love

brand promise: professional, scientific, carefully for the majority of women customers with comfortable, fashion, health, underwear product structure of

high quality: functional underwear / adjust model underwear brand spirit of



:

with our professional, attentive, unremitting spirit of innovation, design, research and development of the health of female underwear, constantly grinds only innovation. The unique design of fashion, quality fabrics strict screening process, strong R & D team, tailored for women health comfortable quality products.

we advocate healthy, beautiful, confident, to create a new generation of the concept of health underwear, integrates various functions and interpret the female beautiful curve, body language to convey, women's health care. The pursuit of beauty, their own self-confidence, is the relentless pursuit of modern women, also is our principle of service, we want Ailiweiya become healthy, confident, beautiful, love of language communication.