Shanghai Finlay Industry Co., Ltd.   

The romantic season, Shanghai Finlay Industrial Co., Ltd under the underwear brand chain, romantic season professional R & D, production, operating mainly of modern large comfortable underwear underwear brand. The romantic season brand management center is located in Shanghai, China Pu Eastern operations center in the world small commodity city China Yiwu R & D center in Shantou, Guangdong Chinese; in addition Shanghai Finlay Industrial Company also owns the Zhejiang Aegean Sea Dongyang Leather Co. Ltd., Yiwu Aegean Sea Garment Accessories Co. Ltd, Guangzhou Saili garment accessories Limited company of three subsidiaries, at present the company staff has reached more than 1500 people.

"professional focus from" the romantic season, as brand underwear operations of enterprises, to become the most excellent service China underwear business, company to product quality seriously raised to a strategic height, in order to ensure the quality of products, the establishment of specialized underwear design and development department is composed of experts, composed of outstanding designer underwear. In order to improve the level of service to consumers, increase customer experience, cultivate customer emotion, promote the culture of underwear, the company set up marketing department of technology, marketing supervision and service training to the franchisee. The company always adhere to the core idea of "customer first", the company is determined to make every woman can wear suitable for their own underwear, continue to meet the various needs of different consumers.

romantic season always adhere to the win-win idea, first fight and consumers a win-win situation, to provide consumers with the best quality products, secondly for franchisee and win-win, provide strong support to the franchisee; finally and staff for a win-win; to provide a good working environment and training support to employees. Companies adhere to the "seek truth from facts, core value rational" view of practice, by all staff. Companies are in a formal, collectivization, internationalization direction, and strive to build first-class quality Chinese comfortable underwear brand.



1. vision: to be the first-class brand of women's underwear in China chain;

2. mission: to promote women's underwear in China joined the chain business transformation, the realization of China's underwear brand continuously upgrade;

3. belief: beauty is our eternal pursuit, we will be beautiful in the end;

4. talent: we emphasize human capital increment goal priority in the financial capital the value of the target. Is the establishment of a great high - quality, high - level and a high degree of team unity, and create a kind of self motivation, self restriction and promotion mechanism of outstanding talent, to provide guarantee for the company's rapid growth and efficient operation. Serious and responsible and effective management of employees are the greatest wealth. Respect knowledge, respect for individuality, the collective struggle and do not give the active employees, is the intrinsic request of our sustainable development.

5 brand concept: product quality is the lifeblood of the company, is a necessary condition for the franchisee, employees, investors and consumers, win-win. Brand is our driving force, we are not content with the overall sales growth, we must clear the company each kind of the leading products in the market share is much, should achieve. Especially the new products, emerging market share and the share of sales is more important. Brand, marketing network, service and market share are the key elements to support the market status.

6 career view: the romantic season career is a collective enterprise, our business aim is to achieve the Chinese first-class underwear brand, this is our pursuit of self, and create wealth for the society, promote the development of social economy. We believe that the opportunities, talents, technology and products are the main traction company growth. There is interaction between these four kinds of strength. Opportunities traction talent, talent traction technology, technology of traction traction products, products more opportunities, we always forget the collective effort to the cause of.