MOREFORLESSINC. (USA)   

American top brand of casual wear for men and women of EXPRESS
of
Leslie Wexner. Brand: brand kingdom belongs to the big three brands:
1.Victoria s Secret '(
2.EXPRESS
3.THE LIMITED
of Vitoria's secret), Limited Brands (LTD) is American a large listing Corporation, with very superior taste and keen business acumen, founded in 1963, the first lady THE LIMITED clothing store, accurate product creation and talent management, can make LIMITED rage, in 1969 only has five stores in the THE LIMITED brand, the successful listing. In 1980, EXPRESS brand has turned out the city, the men and women of leisure taste, combined with work and life, it has become the largest clothing brand owned by LTD in size. The Victoria s Secret in 1982 to buy 'carefully crafted LTD, has become America and women around the world become frightened underwear brand. Three clothing brand is the only clothing brand LTD brand, EXPRESS brand design concept to bring men and women friends of visual sense and comfort.
two. The style of the brand:
EXPRESS is a strong brand. In leading the novel design, has become the only a fashionable and mature and clothing brand. The seasons of the year, EXPRESS design studio is located in New York Fifth Avenue American carefully developed a series of products, including high-quality white-collar fashion and casual wear for men and women. From the product itself to design experience, EXPRESS is nothing more than a fashion leader. Main products:
: popular men's trousers, casual trousers, jeans, shirts, Casual Shirts, jackets.
: Women's fashion leisure shorts, trousers, jeans, shirts, jackets, long skirts, casual jacket.
object: 18-45 sales for all men and women friends, especially young fashion family and office workers.
three. Design concept: quality design concept "
EXPRESS clothing boutique in the yarn, quality, exquisite tailoring, perfect match" the design team of
design center is located in New York's Fifth Avenue for inspiration in USA and around the world, in a style take as long as 1000 hours, each procedure are concentrated the research, 40 after model fitting and carefully modified, this style can be designed America and the world's most has the perfect mix of clothing.


four. EXPRESS brand basic information:
1. business amount: USD 2000000000 7 ten million yuan (2003):
2. America store number 956
3. total sales area: the amount of sales per square foot 5626000 square foot
4.: average $361
5. each store size: 5885 square feet of
6. brand creation date: 1980
five. Marketing solution:
1. American area: to store the form in all the department stores, supermarkets and department stores have senior senior.
2. EXPRESS: the overseas brand monopoly company, PKT Company Limited (USA) authorized to American outside area general agent MORE FOR LESS INC. (USA) as the total sales overseas. China by its subsidiary Shanghai Moore Gareth Garment Co. Ltd. is responsible for the general agent or regional agency management.


(website:
(http://www.limited.com) website: http://www.expressfashion.com)
Shanghai Moerleisi Garment Co. Ltd.
contact: Mr. Zhou hand machine: 13386129251
phone: 021-64022428 Fax: 021-64022740
E-mail: yangtex@ china.com