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Introduction of Speedo (Speedo) brand:

Speedo (Speedo) is translated into Chinese by Speedo.

Speedo (Speedo) is the sports brand of SPEEDO, the world famous swimsuit manufacturer. Speedo (Speedo) from Australia, founded in 1928, has grown from a lingerie factory to a top swimsuit manufacturer. Since its inception, Speedo (Speedo) has had a very deep relationship with all previous Olympic Games. Olympic athletes have won many glory in Speedo (Speedo) swimsuit and become the pride of Speedo (Speedo). Speedo (Speedo) is a long-term partner and sponsor of the FINA. In the world's first 5 top swimming teams, Speedo (Speedo) sponsors 4.

At present, the products of Speedo (Speedo) are divided into 4 categories: swimsuits, such as shark shirts, racing series, super suit swimsuits, children's swimsuits, children's swimming primer series and beach pants fashion leisure series. Every year, Speedo (Speedo) launches more than 1000 new products worldwide.

The design of Speedo (Speedo) bathing suit does not take a fancy path. In order to maintain freshness, high-tech products are launched every year, and customers' loyalty to the brand is also cultivated. Speedo (Speedo) has more advantages in brand positioning than other competitors: because the company has always produced professional swimsuits, most of its core customers are professional swimmers and swimmers. Therefore, the general swimsuit brand is generally affected by seasonal sales, but Speedo (Speedo) can maintain stable sales throughout the year.

Speedo (Speedo) first generation shark swimsuit has become the most popular invention in the Sydney Olympic Games. According to statistics, more than 8 swimmers won swimmers in, while 13 of the 15 swimmers made the world record for swimming. According to the Wall Street journal, Speedo (Speedo) produces high-tech swimsuits which were originally designed for professional swimmers. But after launching the consumer market, although the price is 3 times higher than that of the casual swimsuit, the market reaction is better than expected, and the annual sales growth is maintained at 15% to 20%. The newly developed second generation shark swimsuit can reduce the resistance of water flow by 4%, which is known as the fastest swimsuit in the world, and will also become the focus of the market.

In March 2008, Speedo (Speedo) launched activities with professional associations such as the Hongkong Swimming Association and the Olympic Committee. In the spring and summer swimsuit exhibition held in Hongkong, the second generation of shark clothing was shown in the spring and summer swimsuit exhibition held in Hongkong earlier in the year to match the "2004 Athens Olympic Games". Only 4 countries in the world can introduce shark swimsuit exhibition.

Country: Australia

Age of creation: 1928

Product categories: aquatic, underwater sports equipment and clothing, etc.

Founder: Alexander MacRae

Company headquarters: Sydney, Australia

Speedo (Speedo) brand history:

In 1928, at a MacRae knitting factory in Sydney, Australia, a staff member won the slogan of "speede on in your Speedo s" in a slogan competition, which resulted in the Speedo (Speedo) brand.

In 1929, because of the popularity of Speedo (Speedo) brand, the MacRae knitting factory was renamed Speedo (Speedo) knitting factory.

In the era of 1930/40, Speedo launched the competitive swimming style, and the world's top athletes were competing with Speedo (Speedo) swimsuit swimmers.

1956 Melbourne Olympic Games - eight gold medals came from swimmers wearing Speedo (Speedo) bathing suits.

In 1957, Speedo (Speedo) developed nylon / spandex fabrics under constant innovation and inventions.

In 1964, Speedo (Speedo) introduced into the United Kingdom.

In 1971, Speedo (Speedo) began producing Speedo's first swimsuit with nylon / spandex fabrics in Nottingham, UK.

In 1991, Pentland Group officially acquired the ownership of Speedo (Speedo) brand.

1992 Barcelona Olympic Games Speedo (Speedo) created the first race in the history of S2000.

The 1996 Atlanta Olympic Games Speedo (Speedo) launched the Aquablade race suit, and swimmers wearing Aquablade swimmers broke the world record of 3/4.

2000 Sydney Olympic Games - Speedo (Speedo) launched FastSkin, and the 83% swimming awards were won by swimmers dressed in shark clothing and broke the world record of 13/15.

2003 annual celebration of Speedo (Speedo) 75th

The 2004 Athens Olympic Games Speedo (Speedo) launched the FastSkin FS2, the two generation of the shark clothing. The fabric has less water resistance than the general swimsuit fabric, 30% of the 8 world records, Speedo (Speedo), 16 of the 22 Olympic records and wearing Speedo (Speedo).

In February 2008, the fourth generation shark skin "LZR Racer" was released to the world in London, causing a great stir in the world's swimming industry. LZR is derived from the pronunciation of English laser (laser), and the literal translation is "laser Racer".