China bailide group is a national non regional enterprise group, founded in 1995, registered capital of 105000000 yuan, is a virtual production, business casual clothing for the leading industries of the franchise diversified enterprise, is also the first domestic leisure clothing production, brand management, chain joining professional franchise companies.
group currently has two major brands (Bai Lide, trees), three production bases (Guangdong, Zhejiang, Shanghai), five fully owned company (Wenzhou Bai Lide youth Clothing Co., Wenzhou Bai Lide Garment Co. Ltd., Wenzhou City, dearsoft Technology Development Company Limited, Wenzhou City, Wenzhou City, Hatton Industrial Co. Ltd. GF trade limited), the ten departments (Department of human resources, products, market management department, logistics center, design center, information center, production department, financial department, marketing department, administrative department), fifteen branches (Shanghai, Beijing, Hangzhou, Zhengzhou, Ji'nan, Fuzhou, Hefei, Nanchang, Urumqi, Wuhan, Shenyang, Jilin, Heilongjiang, Shenyang, Guangzhou, etc.), the domestic chain outlets total of more than 1000, the whole system for the community to create more than 12000 jobs. Wenzhou bailide group is
City Hall "Zhejiang Province, a group of five key enterprises" and "large group of large enterprises to cultivate object". Bailide group has been named the first batch of ten enterprises, franchising China 100 best franchise enterprises, competitiveness China 500 private enterprises, private enterprises in Zhejiang province 20 strong circulation service industry, ISO9001 certification enterprises, for five consecutive years among the China garment industry "hundred strong enterprises". Bailide sportswear won the "national standard grade" title (highest grade casual clothing quality), brand-name products in Zhejiang province. "Bailide" brand was named China famous casual wear brand, Chinese the most popular consumer brands, Chinese clothing brand creative graphic design, the optimal Chinese 2005 youth favorite clothing brand, clothing brand of the year award China potential. "Trees" China won the best-selling brand of children's clothing industry, Wenzhou garment industry cutting-edge brand. "Bailide" trademark famous trademark famous trademark in Zhejiang Province, Zhejiang province. At the same time obtain bailide industrial enterprises in Wenzhou City, Wenzhou City, the top 50 private enterprises culture 20 good and chairman Zheng Xiudong, won the 2005 Wenzhou private economy ten person of the year and a number of honorary titles.
bailide clothing positioning in the social purchasing power strong 18-28-year-old consumer class, focusing on creating a "leisure, cost-effective, young fashion, life experience and spiritual satisfaction" of the domestic casual market mainstream brand. Bailide leisure clothing, involving sixteen series, thousands of varieties, according to different seasons, T-shirt, shirt, sweater, launch jacket, wind coat, coat, jeans, casual pants, socks, hat and bag, belt and other clothing products. At the same time, located in the 7-15 year old Chinese first shaonianzhuang brand with three years of growth, children's clothing market development momentum, be a trend which cannot be halted.
bailide group began implementing ERP system from 1998, to promote industrialization guidance under the informationization, to establish a computer terminal management, production, marketing and other aspects of network of "information highway", realize the internal resource sharing and network management. Bailide group was named the province demonstration enterprise informatization construction. At the same time, the company focused on creating high-end logistics distribution system, through the ERP system to manufacturers, suppliers and franchisees effectively together, to achieve the transformation efficiency of enterprises.
ten years of entrepreneurship, bailide has successfully realized the unconventional, leapfrog development, bailide "Three Five Plan" at the beginning of the year to sprint 1000000000 scale. The group is actively declare Chinese brand, national Mianjian products, Zhongguo Chiming Shangbiao. It is expected that in 2010, China bailide will win the world famous brand. The implementation of quality management, build a hundred years brand, bailide will continue its efforts to implement the brand development strategy, and actively explore the international brand development road.
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