The design of product advantages:
development from perennial beauty, Europe, Korea, Japan, Hong Kong and Taiwan and other sharp designer fashion trends, they look sharp, leading fashion, and in China Guangzhou, Zora design team, Wuhan cooperation joint will attack, in order to ensure the new constant, the best-selling layer! Work process:
brand before going through fabric cutting, pilling test, fabric shrink test, after passing through the CAD plate, 3D stereo clipping, over 26000 sewing needles, 128 steps, 30 ranking ironing, 18 after the entire inspection, in order to produce a section of external moving, inner heart Zora cowboy!
brand production test:
uses the world's most successful fashion, the latest ODM "developed production, OEM production" mode, the complex, many aspects of the production to the professional jeans factory Seiko secret agents, with the international major suit cowboy like apple, ONLY, D8G, C.K and other production lines, quality excellent!
brand marketing:
registered trademark, legal protection! CCTV TV, web portal, mainstream newspapers and magazines, inside and outside the store posters, POP, a variety of advertising, turns out, stereo bombing, ensure Zora Cowboy brand influence rapid win support among the people, make known to every family!
product positioning brand style positioning:
features a minimalist style Japan style, Spanish style.
point: tailoring hip and waist of adult men and women aged
20---45!
brand positioning:
price: 88---198 yuan mainstream price
price: 68---256 yuan
extended blatantly, in one step, refused to bargain! If the
in the history of mankind, there is a kind of fashion products, across each we can think of social classification, including age, gender, class, religion, nationality, by the love of people around the world, so it must be a cowboy.
since the fifty's of last century, the Western movie star Roy • Rodgers, with an image of denim to make the dumping of many fans, he has never thought that he created this romantic, handsome, rugged cowboy image, has launched a global Blue Jeans Popular storm.
more than one hundred years, despite the fashion elements of each age changing, but the cowboy is always look like a quiet and aloof, have a kind of eternal fashion in the ever-changing fashion tide. Cowboy style, happy and full of passion for its permeability, comfortable and youth, embodies the unfading classic and beautiful.
today, this blue storm swept the world from the west coast of the United States has spread to every corner of the world, on the other side of the chinese. A survey in China, so far every young person has at least three more jeans. Among them, 75% of the respondents think that the cowboy is essential clothing, per capita 3 to 5 pieces of denim apparel accounted for 45%, with 5 to 7 of the respondents accounted for more than 20%.
this means that hundreds of millions of pieces of denim sold worldwide each year, China accounted for about ten billion of sales. Obviously, in the younger generation pursued at the same time, cowboy with its comfortable, durable, simple, free and easy, simple and free, wild children and other characteristics, has become Unisex, ages, seasons of the popular clothing, by Chinese consumers. As a result, the world's most populous nation, become the only in Europe and the United States in the world's second largest denim casual apparel consumption market.
unfortunately, China local cowboy clothing after 20 years of development and experience, there has always been a professional first-class brand. In the largest denim production base China Xintang, although the town has nearly more than 3000 jeans and related enterprises, more than 10 garment workers, more than 1000 registered brand jeans, but developed by weak, enterprise culture and brand construction lag and marketing operation system is not perfect but no one, making the brand among the talent showing itself to become the industry leader, the task is also more difficult to entrust "China Cowboy brand", the reform and development of leading denim apparel industry. The legendary Spanish
landed in China ZORA to create the first brand of local cowboy
in the legendary world cowboy clothing, ZORA from Spain has always been to the design style of their unconventional, hot cutting technology, craftsmanship, occupy a place in the high-end market. Cut from 3D stereo breakthrough trend, and the rise in recent years and widely welcomed by the young people to form a 2D cut, most people are in hot pursuit of the DIY clothing concept, ZORA will seek a breakthrough in the constantly for jeans and constantly inject new vitality, new elements, always give people a new feeling. As a pioneer of personalized jeans, cowboy clothing to ZORA will be the pinnacle of fashion.
said that if Losangeles is the hometown of jeans, jeans to Hollywood is T - Taiwan brilliant, and Chinese market is the big stage of various denim apparel brand competition.
today, the legendary cowboy ZORA to spain. Compared with ONLY, ESPRITE, VERYMODA and other brands as ZORA in "my leader" for the idea, the first DIY personality concept cowboy clothing for Chinese consumers, injected from top international design for local cowboy casual clothing industry
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