Guangzhou Shang Bang Garments Co. Ltd.   

Guangzhou Shang Bang Garments Co. Ltd is a set design, production, brand, R & D, marketing for the integrated enterprise, its products include footwear, apparel and related products, under the jurisdiction of Chongqing, Yunnan, Guangzhou Chengdu Marketing Company and throughout the stores. Chambon is a young, healthy, upward brand. "Shang bang on life", is: noble, fashion; state: country. Chambon aspired to become the leading brand China leisure shoes, determined to serve the country industry, with the brand development. Chambon the pursuit of leisure, and upward life philosophy, the Chambon advocate a sincere, healthy attitude to life, One's resolve is unshaken. push the public to enhance the quality of life, returning to the nature of life. Open, progressive corporate culture is the source power of high-speed and healthy development of the state of the company, the company since the date of establishment, we always put the enterprise culture as the cornerstone of enterprise development, the development of unique management philosophy and brand culture connotation, caused widespread concern in the industry and from all walks of life, to win the trust of consumers and industry praise. "Multi chain cooperation, create a win-win" is the core idea of development is still state. In the production and supply, the Chambon break through the traditional mode, fully integrated use of the coastal advanced development, production, technical ability, taking large-scale socialized production specialization and cooperation path, the integration of dozens of high-quality core production enterprises in Guangdong, Fujian, Zhejiang, an annual production capacity of about 10000000 pieces (sets) of shoes suit powerful production supply capacity further inspection division, and a system of professional QC procedure to implement strict control of each production process, ensure the Chambon fine varieties. In the terminal sales, Chambon adhere to the good faith management, the use of brand, attract franchisees to join, expand the chain monopoly network, and implement various kinds of service and management including logistics and distribution, information consultation, staff training, to the store, and joined the business risks, common development, achieve a win-win situation, and implementation of customer loyalty of service engineering, and constantly improve the quality of service. "Integrity and pragmatic, fair and open" is the core concept of management state.

Guangzhou is state Clothing Co., Ltd. is committed to enterprise management of the comprehensive upgrade project, launched a comprehensive quality management, from the whole process of brand image, product design, production and procurement, logistics and distribution, market development, sales and service and information management to enhance the quality of. In Fujian, Guangzhou, Zhejiang and other production base with R & D center, quality control center, in Chengdu, Chongqing, Kunming and other marketing centres have established R & D, smooth logistics and information integration of enterprise management system. In the brand image promotion, the company used creative branding PR activities and a full range of brand image advertising, combined with opening large store's brand image strategy, rapidly enhance the brand visibility and reputation. In product design and development, the Chambon positioning "health and leisure", be absorbed in to create high quality leisure apparel products, is the state's products into the travel shoes, casual shoes, leather shoes, clothing, sporting goods, bags and so on, carry out cooperation with domestic and foreign professional organizations and well-known designers, launched a year more than 2000 kinds of various styles. In marketing, is the state of operation philosophy is "to create value" -- to provide superior products and brand value of the healthy life experience; market strategy is the "value for money". In addition, in order to maintain and enhance the brand image, the Chambon for monopoly store shopping environment, store layout, product display, sales and service as well as training, operators to carry out a full range of unification, professional service management.

2010, the Chambon brand strong landing in Western markets, turned to the management mode innovation from the business model innovation, using the information platform to integrate social resources, allocation of corporate resources, the construction of ecological industry chain upstream and downstream, comprehensively enhance the quality of management, the foundation for the expansion of high-speed development has laid a solid.