From the fashion in Italy fashion brand -- "IT 'S UP" is a famous brand with a long history of 50 years. "IT 'S UP" of the first generation of founder Cerlan Genroso is a business. He was to have material elegant, fine workmanship, style fashion, and that Italy is very famous.
in 1955 by chance, Mr. Genroso Cerlan met in France young designer Ote Bala America in Paris, two people have a love of clothing. After returning to the two people set up a studio in Milan, specially designed for young people to design clothes, clothes are like local young people. After the development of studio out of their life the most crucial first step. In 1956, Cerlan Genroso, in order to allow more young people to wear clothing design studio, founded "IT 'S UP" brand. "
IT 'S UP" at the beginning, Cerlan Genroso, through its action to allow more relaxed fashion advocating the life of young people can wear the clothes they like, "IT' S UP" is French fashion classic elegance and fashion, Italy American fashion and luxury on the three; effective integration of Europe bold breakthrough traditional costume stereotypes and overelaborated, conception design accord with modern lifestyles, new clothing quality reach the acme of perfection. According to the design idea, a generation of master and the idea of "IT 'S UP" brand more perfect to meet the current international fashion brand promotion concept. "IT 'S UP" fashion launch, with its unique noble temperament and innovative design concept to attract attention, Italy are hotly sought after nowadays new middle class. As of twentieth Century seventy in Italy fashion design to the world of the pioneers, "IT 'S UP" brand positioning in the soft, non structural styles, creating personalized taste in clothing, at the same time with new fabrics and excellent workmanship and famous. Now, "IT 'S UP" has become a global model for urban fashion apparel brand.
as a fashion brand in Italy, "IT 'S UP" to design the style of Seiko secret agents of excellent quality, simple classic and its unique fashion culture, also won the lofty status in the European fashion. The steady development of over 50 years, "IT 'S UP" is the image store in Milan, London, Paris, Tokyo, New York and other 38 countries and regions in the world. 2009
, Italy ORIENT S.R.L company to see men's fashion in China semi vacuum and business opportunities. In order to develop the Asian market, the special delegate Ningbo still impression clothing Limited company to develop "IT 'S UP" brand in the Greater China region's series. Italy elegant, fashionable life philosophy through the "IT 'S UP" this carrier spread to China consumers.
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