According to the step up to fashion leisure clothing from South Korea to Seoul, early products to symbolize the enterprising, straightforward, free cowboy series mainly. With "a strong, high-quality products, perfect service" to win the majority of consumer recognition and affirmation, initially set up in accordance with the step up to the brand image and visibility.
in order to meet China young fashion groups for the different style of dress demand, to better serve the vast number of consumers, in 2008 according to the step up to fashion brand officially landed Chinese, and in 2009 November in Shenzhen China founded according to the Shenzhen step up clothing Limited company, the development of fashion leisure product design and development and national marketing. South Korea
company hired well-known designers, to today's most popular Japan style as the basis, in order to highlight the young fashion, romantic, to show self, beyond the ordinary for the purpose, the integration of resources, adjustment of product structure to step up efforts to build the most original, the most perfect fashion new. According to the step fashion focus on the choice of fabric and a sense of quality, through the fabric technology, advanced exquisite high-grade and join the design fashion and clever collocation, let you have a good in casual clothing taste and culture temperament.
in style, according to the whims and free step fashion uphold traditional cowboy style, at the same time, dedicated to creating and spreading the modern urban individuality fashionable life philosophy. Designers pay attention to the details of embellishment, meticulously carved connotation of exquisite, the use of natural and comfortable elements to make clothing and human complement each other and create the harmonious beauty of personality and popular, according to step up feature is reflected in the details of grade.
image in the design, the new brand shop image combines the strategy of company, provide a unified, national terminal image design, professional advertising and event planning scheme, so as to the distinct personality of the brand image, considerate and efficient service, rapidly enhance brand visibility and reputation. Changes of
company firmly grasp the market consumption trend, in order to advance thinking fashion, personality, leisure into every item of clothing, easily satisfy the hobby of fashion, beautiful consumer demand. After the adjustment of product structure and style, our target population has been extended to 20 - 35 years old with a keen fashion sense of young fashion groups.
company has always adhere to the "quality of survival, to the new perfection" principle, to the integrity of business enterprises, with gratitude, to create brand image for the benefit of the business philosophy, and strive to every item of clothing from concept design to production, the only perfect incisively and vividly show the urban young people's self-confidence and vitality.
today, according to step up the establishment of specialty stores and branches in Beijing, Shandong, Wuhan and other cities, the company plans within two years, the straight camp shop, shop around the Chinese cities to join.
New business
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