China Semir Group Limited (Zhongshan branch)   

Semir Group Co., Ltd. was founded in 1996, is a non regional group a virtual business features, with a series of casual clothing for the leading industries of Wenzhou City, is one of the large enterprises and enterprise groups. The company registered capital of 168000000 yuan, in 2006 the total assets of 790000000 yuan. The group now has the "Semir" Baba "Lala" two big brands online, five subsidiaries and eight branch. The whole system has more than 35000 employees, college or above level staff accounted for 88% of the number of employees. Semir group has for seven consecutive years was named Chinese clothing sales, profit double hundred strong, China 500 private enterprises. Semir brand in 2006 has been named the Chinese A Well-Known Trademark in China, famous brand, national inspection free products.



Semir group since its inception, committed to the development of the virtual production, cleverly "borrow a boat to go to sea", "lend chicken unripe egg" management idea is applied to business practice, took the lead in the Pearl River Delta and Yangtze River Delta integration of a large number of powerful production capacity, strong technical force, excellent quality of products manufacturers. Up to now, a total of nearly 130 professional manufacturers automatically added to the Semir in supply chain. In 2001, Semir began to widely promote the ISO9002 quality system audit certification and the ISO14000 environmental management system certification audit at supplier system, make the production enterprise quality management level and the international advanced level of direct connection.



companies actively promote the quality based, full use of the Semir brand of intangible assets, intangible assets and to mobilize social resources integration of tangible assets, to brand as a leader with strong sales network in franchise mode, realize the scale operation and fast Su Kuozhang. In 2001, Semir established the "river water river with business ideas", launched a series of win-win market development policy, greatly inspired the majority of the franchisee opened stores, shop investment enthusiasm, the number of Semir in the market's flagship store, stores significantly increased. So far, Semir throughout the store, the counter has reached 2500, at the same time has opened international journey in Russia, Vietnam and other countries. To provide a solid guarantee huge market network across the country, towards Semir culture market.



in recent years, the group has with the French Promostyle company, South Korea Color Association, Shanghai Ogilvy, Beijing UFIDA, Sweden Establish consulting company, Donghua University, Zhejiang Sci-Tech University and a number of domestic and foreign intelligence agencies to establish a strategic partnership, and the establishment of Semir design and development center and a technology center, a perfect combination of internationalization and localization, has always been committed to fashion and popular the. At present, Semir's products have covered the T-shirt, shirt, jeans, jacket, down (clothing), wool sweater 28 series. 2003 July and 2005 January respectively, Semir hired Hongkong heartthrob Nicholas Tse and Hongkong beauty of girl group TWINS common interpretation of "wear what is what" brand leisure style, in order to better spread the Semir advocating the vitality of the young, to show off the youth itself brand proposition.



the next five years, Semir's development an important period of strategic opportunity. The company will be through economic operation, to achieve the strategic target and the enterprise culture imagery and concrete and three-dimensional. The implementation of global brand strategy, the comprehensive construction enterprise technology center, design center, information center. Technical center as the source, enhance the enterprise's technological advantage and capital advantage, brand advantage, scale advantage, management skills and human capital advantage, improve the core competitiveness of enterprises, and actively participate in international competition. Semir will continue to "brand-name clothing of the public record" for the purpose, adhere to the growth and development a combination of roads, to create the domestic market the most sincere young vitality, the most competitive brand leaders.