In 1895, the founder of Joseph Foster nearly 40 years old, Reebok, is a British sprint enthusiast, he hopes to have a pair of nail shoes, but because of his money and resources exhausted, so he made a pair of his own name: "Forster running shoes with nails".
1900, Forster improved his technique to set up their own business, provide handmade shoes for the local sports enthusiasts, the message has been widely spread, this shoe is generally accepted, and accounted for a market leadership position, "Forster" from the spikes to sprint has brought historic changes, which continued for 50 years.
1904, Forster spikes help Jefferson Shute into the occupation career peak, in 1908 Gelaisige race set three world records, Forster inflatable shoes for Olympic Games and occupation sports has brought great promotion, Forster also developed a self testing table for runners to provide the best comfort.
1933, the old Forster died, his career to his two sons: James and joan.
1938, Homas participate in the national competition, wearing a Forster spikes created 100 yards and 220 yards record.
in 1958, with the passage of time, the Forster company continues to expand, and other areas to the development of sports, the grandson of Forster, also joined the company, and his family members together, continue to create more comfort for elite athletes, and focus on the design of sports shoes more nimble in order to improve the performance of athletes. The founder of the other two grandchildren Joseph and Jeffrey returned to England in service over Burton and company development. They set up a comprehensive companies from their own, originally called the Mai Kerui football shoe company, later named Reebok (Africa antelope). In 1979
, a USA outdoor equipment operators took a fancy to Paul Forman Reebok in an international exhibition, and won the right to operate the Reebok in North America, then the price of $60 Reebok running shoe market has become the most expensive running shoes. In 1982 Reebok
, the first pair of women's health, dance sports shoes (the first pair of sports shoes for women's design of FreeStyle), the leather shoes and fashion color, became the best-selling shoes, which indicates that the field of fitness and aerobics shoes caused a sensation across the board development space.
1985, Reebok brand make known to every family, and Reebok Co. Ltd. successfully make Reebok transnational corporations.
in 1986, Reebok has developed the field of clothing, and officially listed. The success of Reebok
in 1987, he became the first global brand sports shoes, in order to promote the global exchange, Reebok became the sponsor of the insurance of international human rights campaign organization, and signed the human rights year plan to reward, reward for contribution to the global human rights cause for young people.
in 1989, Reebok introduced the first inflatable basketball shoes, the flow of gas cavity is arranged in the shoe in the composite. The same year, Reebok launched the PUMP upper manual charging system, PUMP technology has brought a boom in particular, is still continuing, breakthrough concepts and technology for all kinds of sports and fitness activities.
1992, Reebok changed from mainly for fitness enterprises also participate in sports field company. The Reebok product line has included football, baseball, American football, athletics and other projects and start with the well-known sports stars, sports team cooperation, to promote the brand in the global scope.
in 1995, Reebok is proud to celebrate his success, 100 years, Reebok is committed to the campaign the great creation of sports shoes and clothing, and anywhere in the world, has outstanding performance.
1996, Reebok and Liverpool Football Club signed a wide range of sponsorship agreement, including all football club sponsored clothing. The same year, Reebok has become one of the world famous brand sports apparel. Still the same year, Reebok and NBA show champion Iverson ball signed advertising contracts.
in 1997, Reebok launched DMX2000 series technology and running shoes, composite flow airbag provided all the time stability and earthquake effect. The same year, Reebok designed for Iverson designed basketball shoes -The Answer launch. He was wearing, Iverson has brought excitement and stimulation to the NBA stadium There was no parallel in history., carry the world before one of his basketball today he is the lofty position and laid a solid foundation.
2000, Reebok signed a contract with NFL for ten years American.
Reebok in 2001, and the 2000 annual NBA MVP player Iverson signed a lifetime contract in 2001 November, the agreement to ensure that the IVERSON will be signed star Reebok in the whole career. At this time, Reebok has reached a ten year partnership with NBA.
2002, Reebok signed NBA year 1, from Chinese center players - Yao Ming.
from the first quarter of 2003, Reebok will provide NBA NBA player to sign professional racing shoes. In 2003 September, Reebok and NBA the Houston rockets Yao Mingda became the cooperation between the period 2005
life, Reebok Adidas announced a total of 3100000000 euros ($3800000000) acquisition price.
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Contact: | The marketing department |
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Addr: | Shanghai The city of Shanghai Shanghai No. 410 Guiping Road, Hing Park Building 4 |
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