Dongguang clothing trade Co., Ltd.   

        if the mention of children's clothing to give you the impression remains in the colorful, pure fantasy, full of cartoon animation design pattern style and popular image above, means you still don't understand today's parents and children's consumption concept, or not good at thinking and changes in clothing industry!
      children's wear industry in China today, the homogenization of many of the ingredients, the same color, same design, the same mode of operation, price positioning of the same, and even the same display and the same sales terms...... It is very difficult for us to find in so many of the same brand a bit different. In the increasingly fierce competition, how to break through a tight encirclement, it is a critical problem facing children's wear brand.
      to find the difference of operation, can be said to be a necessary way of children's wear brand China tight encirclement. For China children's wear industry ranks high profile location relative vacancy situation to analyze, high-end positioning and brand with independent R & D capability of the children's clothing brand will become the leader of the tight encirclement.
      as with 12 years experience of research and development of the Korean children's wear brand Beibei song is seized an opportunity that breaks through the traditional tight encirclement landing Chinese, leading children's wear fashion & style!
      in each dress babe in the song can be said to be the essence of absorbed power flow. You can see the essence in the international fashion culture from in a dress on, including the most popular color, style, fabric, workmanship, adornment collocation. Sharp trend, unique fashion, avant-garde personality. Beibei song will be the adult world incisively and vividly the concept of clothing and fashion some factors of performance and the perfect combination of the children in the world, and the fusion of many movies, cartoons, anime music life elements. It set off the avant-garde fashion style, based on the natural harmony of the more stressed the unique creativity and the extraordinary design concept, and then became South Korea unique children's clothing brand.
      in today's consumption concept, the industry people tend to have a consistent with children's consumption of subjective psychological center consider the entire children's clothing marketing. But in fact this is a very one-sided view. The reason is that the first child is no consumption ability, real consumption ability is actually reflected in the parents themselves. Now parents buy children's clothing consumption concept is undergoing profound changes, from the original purchase of a clothing wants a change of children wear two or three years pragmatism to fashion, "the new three years old three years, sewing for another three years," the clothing era has become the past. And novel style, fabric of fine workmanship, brand children's clothing design with lattice is more popular. Bebezon children's wear design concept of subtlety is that it will be mature fashion culture style bold and the maximum concentration and refractive index to a dress up, let the parents can in a children's clothing color, style, fabric, workmanship, Baldric collocation etc. find their favorite recognized elements and will this fashion ideas into children, embodying the unity of parent-child style taste!
      second is to figure out the deviation in children's consumption psychology. Because the life and the continuous improvement of educational level, today's children's cartoon image has eyes and ears for the masses to details. As the child contact surface and awareness rising, as children for many popular children have lost interest, their expectation is that more unique and characteristic rendering force clothing can to show ourselves and different age children. Even their thoughts will be more open than their parents, dressed in style persistent than as parents are more picky. They are trying to reflect a taste of ripe little personality and innocent boys handsome on his body. Thinking this is Bebezon in the children's clothing design ideas, unique.
      has over 80 stores in South Korea Beibei song is changing the Korean children pursue the concept of fashion. Many children wear to still advocate the design style. So babe Song Ye pioneered the loyal older children additional sizes tailored service. It is precisely because the Beibei song embodied in 12 years the only thinking about making South Korea a generation of children in the process of growing up is already sufficient to lay his clothing style, and more easily from the fashion front element inside insight into their own needs.
      on the other hand, Bebezon in the counter and store style design is also full of Kung fu. In Beibei song store you don't get past the children's clothing store dressed up colorful, full of cartoon image. Is replaced by bold black and white main color, simple, mature, restrained and not lose vitality and personality decoration decoration, fully demonstrated the Bebezon children's clothing brand personality and dignity! Also in line with a taste of the parents and the pursuit of fashion and personality of children's choice.
      in order to cope with the increasing maturity of the China children's wear brand concept of consumption opportunities, Bebezon in the Guangzhou Chinese established Korean owned garment trading company, invest in the development of 8000 square metres of children's wear brand independent R & D and production base. And the full integration of the success of the operation mode in South Korea, for rapid promotion of brand promotion, the deployment of the Chinese market in the future in the whole marketing network.
      Beibei song will in China high-end family in the children's clothing consumption huge market brand positioning and locking clear, rely on the brand unique design concept, in order to break through the traditional concept of consumption.
      indeed, we need a cartoon fantasy, colorful children's clothing to adorn the innocence of children in the world, like flowers will certainly need to set off the leaves. The design idea of Bebezon fashion too need the traditional popular children's wear as a foil to the tight encirclement, the differences in the management, the leading children's wear fashion & style!