Di Weimar, a source from the French romantic classic brand, in this full of personality of the era, especially for China men pushed the
the French customs and cultural business and leisure clothing......
Di Weimar, dress with its elegant design, fine craft, unique taste, fully integrated into the French Chic, bold temperament,
soft, romantic, natural characteristics, it is the brand boutique.
Di Weimar, fusion, in western culture, interpretation of fashion, classic fashion culture, emphasizes the traditional and the modern, elegant blend of
induced and random perfect combination of leisure, business, fashion, add radiance and beauty to each other, the connotation of Di Weimar, unique, with fashion! Experience in
leisure heavy feeling, is the psychological satisfaction; Di Weimar, revealed a fashion show with a spiritual, brand
passion, business, leisure.
Di Weimar, witness the development process of Di Vima Ni's dress in the successful business in France for many years, mean that Di Vima Ni has entered the stage of development of
mature, with international vision and thinking, adhering to the French leisure style, fashion, creative, energetic, color
personality style, into the China market, thus blank supplementary Di Weimar, China market, in order to further regulate the domestic product
brand market, increase market share, the original fusion style "Di Weimar," brand clothing, apparel, France Di Weimar to
day alone thick condition (professionals, modern computer technology equipment, perfect marketing system, high quality), and the successful development of
"business, leisure, suits, leather goods, accessories" series products, the formation of the "full range of products, advantages of the consumption space".
[
] brand story; Di Weimar, clothing brand owner DIMARNI company was founded in 1979, is now one of the famous French fashion group. "This is Jeffries Mr. Di Vima Ni interpretation of its own brand, but also will introduce the brand in 2009 China declaration. Then there will be more Chinese man touches the DIVIMARNI men's charm, and DIVIMARNI will aggregate global middle class more common standards of living men together!
[] brand positioning
and romantic, freedom, fashion, French culture and heritage, live, free from me - Di Vima Ni of France, the core consumer group: 30-45, 8%
and extension consumer group: 23-30; 50-60 at the age of 20%, have certain consumption ability, work and leisure and with a good education and a grade.
[]: brand core value, free, romantic fashion.
[]: brand core value, free, romantic fashion.
[]: the brand concept of French culture and fashion inheritance.
[] brand advertising language: live, free by me - Di Vima Ni of france.
[]: brand consumer group defines the core consumer group of 30-45 years old, accounting for 80%; extended consumer group 23~30 years and 50-60 years old, accounting for 20%.
[]: brand consumer group defines the core consumer group of 30-45 years old, accounting for 80%; extended consumer group 23~30 years and 50-60 years old, accounting for 20%.
[ brand style and the definition of culture]:
Di Weimar, is a combination of the French fashion and Chinese culture, fashion, romantic, noble is the product of Di Vima Ni.
Di Weimar, brand culture with brand culture as the core, to find a balance between fashion, leisure, sports, business, advocacy and communication consumers like relaxation, comfortable, casual way of life, this way of life is neither families from the path, and did not back away from the responsibility of the society, to enjoy family fun at the same time, but also enjoy their own easy.
[]: brand culture connotation of the
"live, free from me" is Di Vima Ni transfer of brand culture and the connotation, is Di Vima Ni to convey the attitude towards life, di Weimar, hope consumer can enjoy comfortable and relaxed way of life, in the face of all kinds of social, family responsibility, know how to choice.
[] brand vision: become fashion, influential and integration of brand.
