company was founded in 1927 China Shanghai. China and global wool using one of the largest enterprises, annual wool using 10000 tons. Products include wool, knitting, clothing, textile etc. categories. Brand in 2007 the total retail sales of nearly 5000000000 yuan, wool, wool sweater comprehensive annual sales volume to maintain the same industry first. In 1999, won the "Hengyuanxiang A Well-Known Trademark in China" title. In 2002 and 2003 for two consecutive years won the "China ten public favorite brand" title. In 2006 August, the 100 old the most valuable in the China, Hengyuanxiang ranked second. In 2006 November, Heng Yuan Xiang won the industry's first national quality award. 2007, published by the world brand laboratory Chinese 500 most valuable brands list, Hengyuanxiang ranks 64, brand value of 9458000000 yuan. In 2008, Heng Yuan Xiang into the "Asian brand 500 strong", ranked 336.
The earliest enterprise implementation of brand operation Hengyuanxiang both of China after entering the market economy (1991), is China's earliest franchising enterprises (1999). The company currently has more than 40 core franchise factory, more than 600 franchise dealers, distributors and joined more than 9000 sales outlets. Chinese provincial market sales network coverage is 100%, and the municipal market network coverage is 93%, county-level market network coverage rate of more than 60%.
the company is also the industry as China's use of the trademark (brand) asset management best enterprise. And Heng Yuanxiang brand management is the soul of culture strategy Hengyuanxiang, can be summarized as: Hengyuanxiang mission: clothing world; Hengyuanxiang vision: China's first world-class; Hengyuanxiang spirit: and go all out for the consumer satisfied; ran from the strategic to: not to do what others think, -- to do, found not to, not to good.
December 22, 2005, Heng Yuanxiang officially became the Beijing 2008 Olympic Games sponsor, this is the history of the Olympic Games the first non movement of textile and clothing enterprises become a sponsor, November 30, 2008, Heng Yuanxiang has become the Chinese Olympic Committee's first partner, Hengyuanxiang will use the Olympic opportunity to speed up the realization of China's first and the world first-class vision.
company and ran back to 1998. In the company's struggle history of more than ten years, Lei Zong led everyone tried a variety of industries, also had contact with a variety of brands, and ultimately in the many brands choose Hengyuanxiang as the main pillar of career, all for Hengyuanxiang fate. The company involved in with more than ten years, industrial company gradually grow, become Hengyuanxiang group wool sweater, cashmere sweater, wool pants, cashmere trousers, men's apparel category such as agents in Hubei Province, and served as vice president of Hubei Province branch company. In Wuhan city each big market with more than 30 counters, 3 stores, two grade market straight battalion inn (Yichang, Shiyan, Ezhou, Jingmen, Suizhou) has developed nearly 60 homes in the province to join the wool and cashmere clothing dealers and 30 dealers, and made certain achievements and made great honor.
