Er Kang leather (China) brand management organization   

                                  a, enterprise introduction

yelikon leather is intended Erkang group the second pillar industries, is the first to advocate the implementation of the franchise business model, the whole category of leather to establish professional franchise the team of the leather goods brand; after years of unremitting efforts, Er Kang leather has become has hundreds of stores leather brand, Er Kang leather also therefore has a very high brand awareness and reputation; rapid development of yelikon leather brand achievement yelikon leather in leading position in domestic leather industry brand monopoly.

        yelikon leather products by the international first-class designer, blending culture essence, classic design philosophy uphold the tradition and the perfect combination of leisure, located in advocating "elegant, fashion, business and leisure" life philosophy of modern urban population, embodies the "intended Erkang" leather profound cultural connotation. Er Kang leather under the jurisdiction of the Baiyun District of Guangzhou city yelikon leather factory, set product development, design, production in one, covers an area of 18000 square meters, equipped with a number of international standard leather production line, the existing staff of more than 2000 people, covers the handbag, wallet, leather belt, male bag, luggage and other products, is an important guarantee for yelikon leather goods brand the development of the.

        to high-quality products and services, improve the quality of people's life, is yelikon people will never pursue; to revitalize national industry to have any, to serve the country industry, is one I won't change any day yelikon belief. The spirit of "faith heart might", after years of hard exploration, Er Kang leather has won the   "China leather industry ten influential brands", "Chinese quality products", "A Well-Known Trademark in China,"   "national inspection free products" and other honorary titles. Er Kang leather will shine with the perfect product quality, good shopping environment, perfect after sale service in the leather industry, made a new round brilliant.

        two,

corporate culture business philosophy: high quality price, satisfy the customers; professional services, social return

explain the idea: provide price level quality products and good service

to provide consumers with wealth and employment opportunities for the public

short-term goals: to create fine leather     forging the advantage of brand

long term goal: to do leather industry the first domestic brand;

global market internationalization brand

enterprise spirit: the heart is likely to

positioning of enterprise: brand operation enterprise

enterprise value Xu Liansuo manages the entire category of leather goods: to create value for customers is our value of

service concept: the customer is always right

business proposition: the first sale of reputation, to sell products