Guangzhou City gold whale trade limited company   

                                  from the British BALENO (Bin Nu brand, has a long history, its   harmony lovely whale image, many corners. All over the world)

        BALENO (Bin Nu) in 1981, officially entered the Hongkong. According to the shape characteristics of Asians and orthodox implicit customs, the product style was modified in the "affordable. Based on the taste",   BALENO (Bin Nu) to create the "classic brand elegant taste, affordable". Product Bu side of the city, immediately became a TV brand.

        1995, Hong Kong listed companies "Yongjia group" the acquisition of BALENO (Bin Nu) brand, BALENO (Bin Nu) brand re packaging, re positioning, and the creation of the "Baleno Kingdom Ltd" for young consumer groups to launch "& nbsp;   Baleno" this a pair of brand, leisure,   still, natural style loved by young people at the same time: BALENO  CLASSIC (Bin Nu) brand is the continuation of   its consistent "elegant, affordable to taste" style, occupy the important position in Chinese market. "Baleno" invited movie star Andy Lau and Faye Wong as a brand spokesperson, and the rapid opening its own stores and franchise stores which allow "Baleno"   brand visibility spread quickly in China and Southeast Asia market.

        Mr Wu Jianjie is "Jinjing Baleno" of the first and the current executive director. In 1992, having a deep feeling to China Mr. Wu Jianjie think in entrepreneurial conditions Chinese was better in the mainland market, lower operating cost, competition is not very big, so he decided to set up a "Jinjing Baleno" company.

        2005 June, Guangzhou City gold whale trade limited company obtained BALENO  CLASSIC (  bin; slave) skin

products with China general agent. Adhering to the "creating international brand, increase the fashionable taste" concept, to build China leather fashion world.

        BALENO  in 2005 August, CLASSIC (formed) leather officially listed in mainland China, inside short time quickly in domestic size shopping mall. From Guangzhou, Shanghai, Beijing business, the big city such as Chongqing, and extends to the Wuhan, Changsha, Heilongjiang, and Inner Mongolia also has a "market" shops.   because of the "Guangzhou Jinjing Baleno Company Limited" franchise mode, make store coverage rate and profit greatly improve. As of 2006 December, the company in the domestic total of own stores and franchise stores about 200 more. BALENO  CLASSIC (Bin Nu) leather products which will become the leading fashion industry trend of sony.    

      "Jinjing Baleno" company has developed to a certain scale, and need to face the problem of transition. So "Jinjing Baleno" began to develop the company: value for money, innovation, streamline, trust and respect and service to the five principles, the company was to have enough communication culture, the guest has the super standard service to the guests, trust and understanding to colleagues, let all employees in the company can play a director. "Jinjing Baleno" to become the largest bag retail enterprises "Jinjing Baleno" for their own set the number of stores, sales of the highest and most profitable three goals.