Shanghai Shuixing Home Textile Co Ltd   

                                  Shanghai mercury Home Textile Co. Ltd. is a professional operation of the domestic textile enterprises, the company set the development, design, production, sales in one, is the earliest domestic relates to household textiles and the formation of the brand advantage of large textile enterprises, comprehensive strength ranks in the forefront of the industry. The company was founded in 1987, is one of the founders of Chinese of textile industry, the existing staff of more than 1500.

                company's products cover the bedspread, quilt, pillow core multi piece set, single unit combinatorial, cushion, children's activities, summer supplies, mattress sofa, kitchen bathroom, blankets and other ten series of more than 300 varieties. Owns the patent and copyright and other intellectual property rights more than 80.

                the production capacity of the company come first on the list in the industry, is located in Shanghai Comprehensive Industrial Development Zone mercury modernization industrial park covers an area of 100000 square meters, has advanced computer quilting, the preparation of multi production lines, with an annual output of more than 1000000 sets of sets single, four (six) sets of 400000 sets of quilt, pillow, 3000000, (800000 bed mattress pad) 300000 production capacity. In 2000 the company in the same industry took the lead through the ISO9001:2000 international quality system certification, and cultivate a batch of excellent quality management team, from each procedure to each product in strict implementation of ISO9001 standards, to ensure product quality.

                after 20 years of development, the company has been formed with the store as the main sales method of marketing strategy framework, at present, mercury sales network throughout 29 domestic provinces and cities, with more than 1700 stores in the whole nation each are big in city, the rapid growth of the "Mercury" become Chinese textile industry has the largest marketing network brand.

                trademark, brand is the basis for consumers to buy products, since 1992 the company " " mercury; trademark registration, as in the past to implement famous brand strategy. From 2001 to 2007 companies in the advertising investment high speed increasing, every year in the central station and the local Taiwan invested a lot of advertising;   2004 May, the first in the industry to invite the international movie star Carina Lau for the mercury brand image spokesman, this created a China home textile brand high-end operation of the first of its kind, has milepost sense, in China set a good brand image. And in 2005 the opening of mercury fifth generation new image, a full range of integration and enhance the brand image; at the same time, the agency regional input regional advertising, amounts of mercury " " brand awareness has greatly improved, and got the approbation of the consumer.

                the company on the implementation of brand management strategy since its establishment, the mercury brand image win support among the people, not only won the successful pursuit of high quality of life of many Home Furnishing trust, get the relevant departments of the state of a number of honorary titles are still sales, quality, brand and other aspects: "the national inspection free products", "A Well-Known Trademark in China", "Shanghai famous brand", "Chinese 500 most valuable brands" etc..

                as in the past the company will adhere to the brand development strategy, the full implementation of brand promotion plan and brand internationalization strategy, through the creation of "new enterprise culture of fast, harmonious, excellence" as the core, to strengthen the enterprise by system management to the cultural management forward, thus creating the enterprise the core competence in the fundamental, and strive to become the domestic textile industry leading enterprises.