tiger Bay (tigerbaby) accurate and clear product positioning and firmly unified product style, representing the sun, Tong Zhen, healthy and happy noble International Leisure children's image. Follow up the European and American style concise fashion taste, rich playful in color, style, but also to avoid leaning too cartoon children oriented, good fit now of children in this age group the existing children's naive, lively personality; mainly faces 1 big boy 16 years old, clothing market, size span between 90 - 160 yards.
price position:
tiger Bay (tigerbaby) in the children's clothing brand high-grade quality, moderate price, spring and summer the average retail price of 29-198 yuan   autumn and winter, the average retail price; 29-338 yuan.
brand characteristics:
tiger Bay (tigerbaby) in a lively and bold and unrestrained, health is lovely, clever, dare to challenge, ran the piece of the small tiger as brand image, creativity comes from Europe and the United States, novel style, fashion leisure, always walk in front of the tide. Companies pay close attention to the international children's apparel fashion information, uphold fashion trends in Europe and the United States and Hongkong, according to the characteristics and the differences between the north and South regions of dress of Chinese children to optimize the integration, the real highlight of the lovely and lively children, healthy and upward personality, it shows the urban children's lively and lovely, smart character and environmental protection and peace brand concept.
design concept:
tiger Bay (tigerbaby) series of products for advocating nature and urbanization, the pursuit of real self's way of life, with the international fashion information fast, the international fashion elements ingeniously merges in the design, each design with the unique brand, and not loss of popular taste, and stressed that the single product between rich and varied with  , combined with the practical requirements of the Chinese market, to creative; styles and concepts, guide and motivate potential consumer demand.
at the same time the tiger Bay (tigerbaby) children's clothing for children's delicate skin and the most intimate care. Products in strict accordance with international and national related green environmental protection standards organization of production, no toxicity, no pollution; fabric orders for directly from the large-scale textile enterprise quality products, mainly for the 100% cotton weaving, having a soft, breathable, moisture absorption and full, warm, comfortable and healthy elements.
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