"pure" from Italy, Milan, is a pure European style children's clothing brand. The company after many efforts, finally in 2009 September formally made Asia Pacific operating agency. Pure can be colorful color, highlights the novel colorful, comfortable and fashionable brand personality. In the brand personality, have a good complementary and tuzama brand.
"pure" as the Italy Milan fashion children garment, also has a long history of the brand. She passed the 200 years of classic children's clothing culture, combined with the rich Italy exquisite, gorgeous style and interesting forms of life and the freedom of the soul of art.
"purity" -- 3 high-grade income families children taste of life at the age of 12, the pursuit of fashion. To high-grade cotton material, combined with the knitting and windbreaker fabrics, fabric into motion model, highlight the natural, comfortable, fashionable brand personality. The rich Italy exquisite, fashionable style and modern Chinese urban children's life forms the perfect combination. Focus on the novel design, comfortable fabrics, colors and reasonable prices, and reach the acme of perfection, meticulous quality care to the urban children, a special, fresh, warm, different taste of clothing concept.
  files brand; brand name: CENKE
Chinese translation: pure
brand source: Italy Milan
brand personality: a novel Shi Shangshu
brand style: the fashion capital of the colorful style natural and comfortable quality caring for
brand proposition: the release of the nature of the child reduce the binding of   on growth; the cultivation of independent personality (care from the beginning of the child's clothes)
brand target groups: 3 - 12
main color: bright yellow, blue Italy, fluorescent green, pink as the main color,
main fabric: high-grade cotton material, combined with the knitting and windbreaker fabrics, fabric into motion model, highlighting the novel colorful, comfortable and fashionable brand personality.
brand story: Eighteenth Century Italy Milan, the war years young and strong, are enlisted in the army, only women, children and the elderly staying home.
brand story: Eighteenth Century Italy Milan, the war years young and strong, are enlisted in the army, only women, children and the elderly staying home. Due to shortage of materials, children's clothes are all follow the adult style of dress, in adult cloth patchwork. The four seasons are a single, arrived in the winter, shivering with cold. A sister named Cenke after the discovery, decided to think of a way to help these poor children. A sister named Cenke after the discovery, decided to think of a way to help these poor children. All the nuns she organized the Church of Duomo, to find a lot of do the rest of the cloth armor.
for the coarse cloth can keep out the cold small clothes rack sth., they change the sewing method. Day in and day out of making many sets of small cotton padded jacket, then the green and blue "children" to from door to door, let the children from their winter clothes. Day in and day out of making many sets of small cotton padded jacket, then the green and blue "children" to from door to door, let the children from their winter clothes. Time has passed more than two hundred years, Italy has long been away from the fighting in Milan. Methods the nuns sewing clothes are handed down from generation to generation.
later generations to commemorate mother Cenke made for children's dedication, specifically to this style of dress is named "CENKE". Through all the years of vicissitudes, pure may have evolved into new colorful, comfortable and fashionable dress style, highlight the strong Milan customs.
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