The Japanese bovganeva (Bao Li WA) logo is composed of "BN", the English alphabet, which is easy to understand. The elephant symbolizes "freedom, goodness and hope", hereinafter referred to as "BN". The BN children's clothing in Japan has fully considered the needs of children's healthy growth in product development, emphasizing the combination of fashion, leisure, classics and comfort, focusing on the overall collocation effect, so that children wearing BN children's clothing can establish a sunny and confident health concept from childhood.
Strictly abide by the international principles of natural and environmental protection in the selection of fabrics, and establish good reputation in children's wear. We will continue to meet the needs of children of different ages, provide the original design with the most innocent aspect of children, and continuously enhance the operation and management ability, actively introduce the advanced design and management concept of children's clothing at home and abroad, and grow together with partners all over the country. We are committed to create the first international brand of children's clothing that is really suitable for China.
BN mainly provides fashionable, innovative and healthy clothing products for children aged 2 to 6, including medium and high class children's wear, shoes and caps, schoolbags, stationery, toys and daily necessities.
Brand positioning: quality branding, fashion trend, variety diversification, and price popularity.
Product style: highlighting personality, popular and classic design style.
BN brand, the product is fashionable, fashionable and casual, always in front of the trend. BN products are very workmanship. Every process and process in production has professional technical engineers responsible for inspection and management. In the selection of surface and excipients, it is necessary to use chlorine free bleaching process without formaldehyde to ensure that the surface and excipients are free from any harmful substances, so that BN brand children's products are fully in line with the International Eco textile standards.
Our mission: to be grateful, to do business with love, and to help more people succeed in business in the shortest time.
Our values: Gratitude: dedicate loyalty to the motherland, give love to society, care for others, give filial piety to parents, and leave confidence to yourself.
Love: caring and helping others.
Pay: a hard work, a harvest, today's efforts to harvest tomorrow.
Win-win: helping others is helping yourself.
Quality: under the limited time and resources, look at problems in the position of the other side, achieve and exceed his expectations.
Service: smile, speak at any time, be polite, keep in touch with each other regularly, and pay constant attention.
Our goal: to become the world's first children's clothing business.
Our strategy is to attract passionate people, to attract people who are grateful, to attract people who are full of strength, to attract people who are consistent in words and deeds, to attract those who persist in the end, and to attract people who decide what they must.
The core value of our corporate culture is continuous innovation. It is a cultural system that has emerged and gradually formed in the development of children's clothing industry for many years. Our corporate culture is guided by concept innovation, driven by market innovation, and by means of technological innovation. We are constantly improving and upgrading ourselves. At present, our goal is to "build the first brand of children's clothing". This goal enables us to integrate our development with the value pursuit of our customers and employees and create their own brand characteristics and market space, so that customers and employees can fully realize their value and pursuit in the process of building "the first brand of children's clothing".
Company aim: pursuit of excellence, dedication and beauty.
Enterprise spirit: diligence, dedication, solidarity and cooperation
Business philosophy:
Products: focus on detail and strive for perfection.
Service: integrity service delivery value
Brand: Children's health concerns us
Operation: brand management standard management
Establishing first-class enterprises, creating first class business winds, exploring first-class management and creating first class benefits.
Development -- learning power is competitiveness.
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