Fuzhou Puyi Garments Co., Ltd.   

Fujian Puyi clothing Limited company has a strong product development capability, equipped with a high standard design team, more than 300 kinds of development products, has formed sports shoes, casual shoes, cloth shoes, sandals and other four categories of children's shoes products, with Qiang Datong service designer team, independently design and develop children's series of costumes. And founded the "redpoll" of the Puyi brand red winged bird.

After years of unremitting efforts, enterprises have been developing and forging ahead, and have gradually developed into the first class shoe trade brand enterprises in China, and have formed the following core competitiveness:

First, brand positioning innovation. Its own brand "Redwing bird" has been registered successfully in Hongkong since 2008, and has entered the domestic market. It has always appeared in the form of brand. It chose the high-end brand positioning and selected the high-end consumer groups as its customers. Now it has become the favorite object of many high-end consumers and partners of many high quality commercial investors.

II. Innovation of product positioning. The company's marketing strategy has always advocated "brand awareness", and with this concept, constantly tackling difficult problems and strengthening investment in new product development, and every series of products launched has a leading position in the market and enjoys high reputation among high-end customers.

Third, the innovation of customer structure. The core competitiveness of the company lies in the diversified and distinctive product structure and diversified customer groups, so that the peak period of production is stagger, so that orders are continuously flowing.

Fourth, management innovation. The company boldly introduced famous designers and professional managers, institutionalized / humanized / informationalized management, and improved business processes and production processes. Human resources management, quantitative management, performance appraisal, OA and other projects made the enterprise transform from extensive management to meticulous management, reduce costs, optimize processes, respond quickly, and enhance business competitiveness.

(5) innovation of resource integration in industrial chain. The enterprise has integrated its operation in design, production and sales, and has always maintained its competitive advantage in price and service in the market. It integrated supplier's product and production advantages with the sales advantage of the company, and gained the support of suppliers with the group concept of "common development", established stable business cooperation relationship with suppliers, and enhanced the competitive advantage of products.