Shenzhen rainbow Garments Co., Ltd.   

                                  Shenzhen rainbow Garments Co., Ltd. was founded in   1999 , is a collection of clothing and clothing accessories design, production, sales in the one of the major clothing brand enterprises. The company now has a staff of   300  people, clothing production can reach above 3000000, the national sales network covering rate of nearly 80%, and each quarter sales growth to double the speed. The company is also developing and maintaining a full range of home market in, also actively expand and try to the international market, so as to create a comprehensive, globalization garment operators.

            the company is also actively explore the commercial real estate and entertainment industry investment, and gradually form a nearly 30000 square meters in Sungang kilometer "bailima Int'l Kitchen Center" Nanshan "magnificent entertainment plaza", Longgang, nearly 80000 square metres of "Gatorade treasure home building materials (Nan Yue) Expo Center", is a strong strength of the group of modern family enterprises.  

            the company "people-oriented", has a group of good management, understand the management, proficient in the design of professional personnel of high quality original, adhere to the "good faith cooperation, development and win-win" concept, always market-oriented to marketing as a leader, take the brand operation route. MICKELE Miqi - flying dreams of youth, positioning in mass, leisure, fashion partial exercise, college students, entering the workplace white-collar and yearning for the natural youth female urban fashion, their pursuit of sports and leisure and comfortable life, energetic, free and romantic, love of learning, the work of passion, positive and optimistic, advocating the fresh and live for the future full of beautiful vision.

              at the same time, the company spirit of "create value and wealth" the biggest partners for the mission, adhere to the cooperation and good faith, advocates harmony with benefit, to promote a comprehensive awareness of service, to establish a corporate and brand of the good image and reputation, for the development of enterprises, as with partners win-win more tamp foundation.







brand positioning

 

          mass leisure, fashion brand style: partial motion.

 

          brand route: from American fashion sports leisure style, close to natural, concise and popular fashion, youth.

 

        emphasize the original and natural, with red, white, blue color, rub into the latest international fashion color, with a unique American style for the tone, the most popular European and American model, combining the domestic aesthetic popularity index, the spirit of easy wearing, collocation and coordination, appropriate comfortable fashion sports leisure routes, fashion and not make public, dynamic and not offbeat, casual but not simple.

 

          customer orientation: 18-30 year old young women, they are college students, entering the workplace white-collar, yearning for the natural youth female urban fashion, their pursuit of sports and leisure and comfortable life, energetic, free and romantic, love of learning, the work of passion, positive and optimistic, advocating fresh and live for the future full of beautiful vision.

claim the object

 

18-30 year old young women, they are college students, entering the workplace white-collar, yearning for the natural youth female urban fashion, their pursuit of sports and leisure and comfortable life, energetic, free and romantic, love of learning, work enthusiasm, positive and optimistic, advocating the fresh and live for the future full of beautiful vision.

 



 

; product positioning; campus 30%        fashion 30%          motion of 30%        personality 10%.

Product Description: Miqi adult leisure clothing distinct theme, is the creation of synthetic product styles and patterns of different age class, is the personality of consumer groups are acceptable daily work leisure suit, in order to design flexible approach combining pattern embroidery, printing technology and the technology of the two or three innovation on raw materials used, create a visual unity, dress collocation integration product portfolio.

products: shirts, T-Shirts, vests, coats, trousers, skirt, cotton jacket, windbreaker, jacket, jeans etc..

accessories: bags, hats, shoes, belts, bracelets, necklaces, protecting warm bag etc..

 

fabric style

  the

of cotton based natural material as the main body, accounting for about 80%; supplement new chemical fibre or blended fabrics, accounting for about 15% of.



color style



        brand of conventional color red, white and blue, according to the international trend of accession to the 2-3 group of fashion color.





 

brand characteristics; every season the company developed the new flower fabric pass Zi fabric.