Hangzhou TIANYAO Trade Co., Ltd.   

                                  a brand: Ti, Rena,    

two; Description: design

"Ti Rena" from personalized understanding of urban way of life, respect the individual characteristics, with a design to bring out the wearer to existing and potential personality charm is the concept of brand.



"Ti Rena" unchanged since the creation goal: to present a special clothing, pure, free state and life attitude.



"Ti Rena" means moderate concise, redefine the individual woman, and the women wearing a modern concept.



three, style:

       

        "style positioning twips Rena" uphold the Japanese Europeanization, chose a low-key "weak open" style, this is a kind of brand style generation strategy, at the same time is a kind of anti style strategy. "Ti Rena is restrained style fashion style, reflect a kind of introversion, impression, narrating, do not add extra decoration, she doesn't express, not to strong local or line lyric, she emphasized is metaphor, embody the modern woman from inside natural beauty.



four, the consumer age and crowd positioning:  



                        "positioning twips Rena" is between 25 to 45 years old, for the confident and independent character of the city women. The selection of fabrics from Europe and Japan advanced fabrics, designers use the design techniques of three-dimensional cutting, combined with the latest fashion trends using female inner beauty, temperament characteristics, design a comfortable, fashion, taste products.

                        "Ti Rena" clothing suitable for work and study, the gathering of friends, evening entertainment, leisure life and various relaxed leisure occasions.



five, the product price position:

         

      spring products: 200 yuan ---800 yuan



      summer products: 160 yuan ---800 yuan



      fall products: 220 yuan ---800 yuan



      winter products: 260 yuan ---1000 yuan                    

(Note: similar style: German poetry, Suran etc.)