Xiamen Bo Yuan Garments Co., Ltd.   

                                  Bo Yuan (JOYCOURT), Chinese urban women's fashion brand designer brands, the most potential. Bo Yuan since the date of birth, the founding team is to "create an international fashion brand for the Chinese struggle" mission, has always been to "create the perfect woman" is the eternal pursuit of the brand, based on the changing urban women's work and life needs to create novel and chic fashion products, and guide urban women's dress.

        Bo Yuan women's design style from the fashion capital of the world Paris, classic, simple, elegant, feminine design line oriented. Bo Yuan company hired China famous designers, Guangzhou top ten designers, Southland fashion week golden prize winner Mr. Peng Shaobo as the brand design consultants, the European fashion elements and Chinese deep clothing culture com., create difficult to copy, the irreplaceable brand "Bo Yuan (JOYCOURT)".

          Bo Yuan of ladies in the marketing strategy on the straight camp and joined in two forms, the "unified management, unified storefront fitment, unified brand" for the operating principles, and constantly enhance the brand image. The silk dress in the shop yuan development to "work steadily, to open a shop, a shop" marketing idea, to allow customers to Bo Yuan dress more loyalty and love.

Bo Yuan mission: to create the struggle

silk yuan target for Chinese an international fashion brand: let every urban women read Bo Yuan connotation of

silk Yuan Culture: customer first, employees second, third shareholders

silk yuan business philosophy: to talent as a fundamental, to the quality of survival, guided by the market, to science and technology development

Bo Yuan team values: a little bit of progress every day

Bo Yuan brand positioning: for 25 - 45 years, temperament, culture, urban women,

grade, self-confidence, the pursuit of fashion silk yuan brand style: classical, simple, elegant, feminine. The essence of Bo Yuan fusion of eastern and Western clothing culture, with the trend changes, using the process technique of exquisite, create urban women's elegance,  

silk garden design concept: adhere to the original, innovative

fabric: the use of domestic and foreign high-grade fabrics and the independent research and development of fabric, constantly in the fabric on the innovation of

version: the fit, slim, smooth