Fuzhou Asia cool clothing Limited company   

                                  sub cool clothing was founded in 2000, has always been committed to the integration of the sub cool clothing popular information release and lead by commodity combination mode, unique, fashion the personality as the customer guidance services sub cool dress collocation, adhere to the "personality, experience sharing," brand concept, fully embodies the modern pursuit of personality, fashion, share experience fashion clothing taste; and to store planning and design modernization, is a large chain of business to business men and women fashion theme; the sub cool fashion since its inception with chain straight battalion and unique shareholder mode of cooperation, and gradually formed a certain scale marketing network. With the industry advanced, scientific management ideas, brought together many retail industry elite, has established a set of standardized win-win chain management system. 至今已在省内拥有大小11家分店，覆盖福州、连江、罗源、长乐、宁德、德化、三明、尤溪等地区，成为当地青春时尚人群购物的首选零售牌；计、一流的软硬件设施、赏心悦目的装饰艺术，全方位满足年轻族群“一站式时尚体验”的购物需求； 

产品定位：

    亚酷服饰是时尚的整合专家；亚酷服饰连锁店汇集着欧美，港澳，日韩最为流行的服装饰品，包括休闲，牛仔，外贸，靓仔，女人味等风格的服饰商品，和皮带，项链，头饰，眼镜，时装包等流行饰品； 

市场定位

    亚酷服饰市场定位于18-35岁的青春时尚人群；他们崇尚个性和自由、追求款式的多样化、是引领时尚潮流的年轻群体； 

品牌个性：时尚、活力、个性、富有创造力。  

target consumer groups: covering 18 - 35 age group (60% female, 40% male).  

- 18 - 25 age group (high school and college students).  

, 26 to 38 year old crowd (with a fixed income, the pursuit of individual self reflect the young men and women mainly).  



    price positioning;     sub cool fashion commodity price band between 80-500 yuan; sub cool costume that high value goods need not be high prices, in addition to tangible cost, we let customers get more professional clothing matching guidance service, let each freedom customers will be able to express their unique individuality with the lowest cost;