Italy famous brand FornarinaFornarina in 1994 by Fornarina and TRAPER&rsquoS with the birth of the shoe factory. Design of innovative ideas, and hardcover products, but also with the efficient way of publicity and good public relations. Lead the Fornarina beyond other competitors, also proves that she is in Italy market strength. To accurately capture the needs of the market and development space and market strategy instead of the traditional way to modern. Toward the target market forward. Expand market share. Also is the main factor of her success. Diversify into different countries has in a big way, we are in a global economic case for this challenge is irresistible. This decision also has the very good help to the company. Fornarina is composed of different seasons, expand market. And become the dominant position of the garment industry.
the first fashion brand Fornarina series was born in 1998, after trying, to promote the rapid and concentrated in pace, the company soon successfully creating shoes and accessories category. In Italy, the performance of Fornarina to increase capital and proved to be excellent, and also promote the company toward foreign market development. The use of international marketing strategy, through the investigation of the geography and distribution, thus increasing the effectiveness of. Now Fornarina has registered as a world brand, and select agents and distributors for decentralized market investment. While the company guidelines also encourage them to opening its own stores to expand the powerful development strategic layout. In Europe, a full of cultural history and similar life habits, is the best development of the market, the first cloth is to enter the market. And the recent development market respectively, London, Munich and Paris. After open up the European market, the company also to expand foreign areas, and again in 1998 America Losangeles opened branch; and the Hongkong as a regional branch of the Southeast Asian market development task force. Taiwan is also one of our main target market.
2002 September opened its first store in Chinese mainland Shanghai, and set up a branch began to focus China mainland market, has been in Shanghai with 5, stores across more than 30 city national. Fornarina Logo as the ocean red crown, jumping and impressive, as is her style naughty and sexy, rich experimental and infinite originality, her world is always lively and clever. Design inspiration from fashion sensitivity and different country renowned artists cooperative, always at the forefront of the trend to a proper extent, confirms young features of the brand. 18-35 years old love fashion, pay attention to character dressed women can become the customer of Fornarina, because the Fornarina at different age consumer group launched different series, to meet the needs of different Jeans series mainly in denim, quarterly in the continuation of classic and push out new version to fit different body's needs; Fornarina series of changeable, rebellious, rock or folk style, cute, sexy, its avant-garde and innovative makes her beloved women be overjoyed; design of LTD series is relatively strict, but without losing elegance and fashion. Various design concepts, unique personality traits of different white-collar Beauty Expression vivid. Fornarina Sport Glam series lightweight design elegant, comfortable, very fashionable, it changed the style of FITNESS-CHIC, is the only one to concentrate on sports dress system. Fornarina from Italy, has always been to its ingenious creativity and infinite variety and style, get the fashionable people of all ages in clothing, accessories and footwear field. Never satisfied with the status quo, always in the state of flow in the teeth of the storm, made her always in the trend, bring her beloved person infinite surprise.
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| Addr: | Shanghai Shanghai City Shanghai city Changning District Huaihai West Road No. 570 building 204 room D |
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