Guangzhou Sen color clothing Limited company   

                                  cat (International) Hongkong Limited by Share Ltd is committed to a large clothing enterprise specialized in R & D, production and operation of "cat" brand underwear fashion. The existing plant area of nearly 10000 square meters, all kinds of advanced imported equipment more than 400 sets, the daily output can reach 10000 sets (pieces), the annual output value of hundreds of millions of dollars. Nearly 600  employees; employees, management personnel all have a college education, the graduate education accounted for 15%, bachelor degree or above accounted for 75%, the average age of the senior management personnel 34, all have a university, postgraduate degree or senior technical titles. Cat company since its inception, always put the "  do sophisticated enterprises, creating international brand" as the enterprise development goals, "the best products to the customer, never satisfied with yourself" as the company's quality policy, passed the   ISO9001:2000  quality system certification and Chinese environmental label product certification, make cat products quality has been effectively protected. Cat company has granted to the departments of the provincial, city of   and "the contract and trustworthy enterprise", "integrity unit" and "benchmarking enterprise", "clothing sales advanced enterprise", "price integrity enterprise", "advanced technology enterprise" and other honors, "cat" brand products have also won the "Hubei famous brand"   and "famous brand of Hubei province", "provincial and municipal quality trustworthy product", "selling products", "fine" and the honorary title.

from the beginning of 2001, cat company hired international star Hsu Chi as the brand ambassador, and with the world 500 strong enterprises, DuPont Co and the Austria Lenzing Co Qiangqiang jointly, extraction of the latest international pop fiber fabric Lycar, Tactel, Coolmax, Modal and other famous designer Mr. St.Francis, hand in hand, together to create a series of cat fashion underwear personalized; 2002 the decisive battle, first proposed the slogan to terminal, terminal display, the display of tens of millions of dollars into practice, and established a mature sales network in the country's 29 provinces, more than 1000 stores in the country established a strong sales terminals image; in 2002, in the Chinese supermarket chain launched a comprehensive brand underwear sales operation, the full implementation of "supermarket carrier"; in 2003, with large investment of CCTV gold standard version of section 45000000 yuan of broadcast advertising, laid solid foundation to make the first brand of China Fashion underwear......

step by step ahead marketing strategy, the high level of business strategy, so that the company's business scale from the leaping development, quickly established the leading position in the underwear industry.

company by virtue of high-quality talents and modern management mode of management, to the enterprise modernization, scientific management, business groups, towards the internationalization of market direction, tries their best to build the first brand of fashion underwear China.