Hangzhou qianrui clothing   

                                  enterprise: Hangzhou qianrui clothing brand



: Jane Li



qualification:   the company is located in the beautiful West Lake - Hangzhou, founded in 2005 since, after 6 years of wind and rain sharpen, talent showing itself in the fierce competition in the market, Jane Li clothing has become the famous brand of Hangzhou to send women. Looking back on the past, Jane Li dress has experienced great leap forward development of legend, a small change every year, three years a big change. Look now, Jane Li apparel products have been sold to 30 provinces area, with more than 500 employees, has a high level of management, research and development staff of 30 people, has a standard workshop more than 2000 square meters, is a set design and sales in one of the brand clothing enterprise. Companies adhere to honesty, the value idea of quality first, to rely on professional brand operation mode and efficient internal management process, continuously to provide a stable and high-quality, high value-added products and services.

    looking to the future, Jane Li clothing will become increasingly diversified consumer demand as the guidance, to meet the demand of

composite dressing mechanism of modern women's increasingly diverse founded



in 2005 sales of goods distribution of China and Vietnam, Singapore, Malaysia, South Africa, Spain

address: Hangzhou City, Jian Qiao Zhen Bang River Village 9 numbers (village next door)

Tel: 0571-85103315  13957166202 (Mr. Chen)

web site: www.hzjianli.com.cn



brand interpretation:   brand connotation: lead the fashion trend, to capture the latest fashion information.

age of consumption level: 22-38 year old   urban women.

    brand style: simple, beautiful, fashion, taste

    fabric selection: cotton, chiffon, fashion fabric imports.

    color: black, white, apricot, Langa fashion color.

    temperament: Ms. modern urban fashion, taste, simple.

    price: spring and autumn outfit main price: 300 - 600 yuan   summer the main price: 200 - 500 yuan     winter the main price: 400 - 800 yuan

    product structure: coat, shirt, dress, skirt, trousers, sweaters, cotton, wool

    target consumer group: 22-38 year old urban intellectual women.

    they have multiple values, know how to enjoy life, willing to try, they are the pursuit of fashion but also has the quality of life of women; they have a composite demand of fashion, the pursuit of fashion and sensual charm, like to have simple, beautiful, fashion, taste and exquisite comfortable feeling. Their understanding of fashion is neither exaggerated nor conservative, they desire to dress with fashion and part publicity.



brand positioning: Urban intellectual Ms.

core brand appeal: Randy, know how to use the "CBFQ" rule selection of clothing, the answer lies in the Jian li! The

CBFQ rule: simple (Conciseness), (Beautiful) beautiful, fashion (Fashion), grade (Quality)

    a no bondage but spiritual lifestyle Jane Li expression, return to "a spirit of simplicity, beautiful". Clothing through the thought space on the sublimation of understanding, decomposition in tailoring, manifested in the garment, amount and style. The fabric used in the current fashion, comfort breathable, good hygroscopicity, outstanding environmental protection. Styles to single product portfolio, wearing resistance, mutual collocation of the rich is good.

                     

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