Joey garment (Shenzhen) Co., Ltd.   

                                  a, brand introduction (Brand  Introduction)  

J0Y0 (The  History  origin: of    J0Y0)

2001 years, Joyo International Company Limited first registered in Italy and the introduction of women's fashion brands -- J0Y0, and with its fashionable style, excellent quality, perfect blend of Chinese women "independent, confident" temperament and cultural literacy. In order to meet the development needs, in 2002, denounced the huge funds to create brand industrial park in Shenzhen, lays the foundation for the J0Y0 brand in the domestic development.  

for the better development of J0Y0 and reach and set the goal of developing strategy, the J0Y0 brand after the market analysis and research, careful in 2002, beginning with Italy famous designer Mr.Javid  led by Ildardashty Viva  S.R.L group company officially launched cooperation, the Group brands include Coocoon, Sherli, Raladi, store distribution in Rome shopping street   Via  Condontti    Milan's settlement, Via  Monte  Napoleone , and Paris City area   Avenue  Des  Champs  Elysees    Galeries , Lafayette  and   Printemps, the renowned.  



two, brand interpretation: (The  Origin  of   

J0Y0, Brand) from Rome Fontana di Trevi   (  Trevi    Devre fountain; Fountain ) unique Gothic design style inspiration, deep meaningful Italy free aesthetic literary style, combined with the international competition for urban women fashion. The expression of profound understanding of my love, for details highlight the taste, at the same time with Italy and Japan expressed high-grade fabrics, seeks to highlight the modern women beyond the self, self-reliance and the pursuit of personality fashion spirit.  



J0Y0 will every detail perfectly into the world of fashion products, for the ultimate in fusion condense into a woman on their implicit and warm love, and put this into the woman soul of love and urban women pursuit of ideal life through to the clothing design, make urban women extreme playing a different role in different occasions ideal in life. This is the United States J0Y0 sentiment and social change, life change, the change of aesthetic fashion, and dare to break the change and challenge, dare and dare for the change of bold innovation.  



three, the   brand style; (The  Style  Of    Brand)  

      J0Y0 women from Italy fashion elements,   uphold the classic, elegant fashion concept, clever use of color and natural tailoring, unfolds the feminine simplicity, mild nature. Unique fashion culture and its "mature with youthful charm, elegant in the implication of fashionable breath", modern women attract more and more advocating the perfect.  







four, consumer groups: (Customer)  

1 location, age: 28-40 year old female.  

2, pay attention to lifestyle, leading the trend of fashion, with a rich inner world and unique aesthetic pursuit.  

3, have self-confidence, temperament elegant, fashionable women.    

4 change, perception of their own, the trend of the society, and take the initiative to dare to change, dare to challenge their own innovation pursuit.  







five, brand enterprise subordinate to introduce (Company  Profile):  

"J0Y0" brand belonging to Joyo International Company Limited.  

Joyo International Company Limited headquarters is located in the forefront of the world fashion -- the Hongkong Special Administrative Region, in order to meet the ever-changing needs of the new modern city female, at the same time, fit women's consumer market with high quality and low consumption requirements, the company in 2002 invested heavily, to create an area of 20000 square meters of modern "brand in the industrial park in Shenzhen".  





Joyo International Company Limited is a large enterprise of professional clothing design R & D, manufacturing, marketing as one of the. In the clothing industry as "Joey clothing's (Shenzhen) Co. Ltd." "Jiakang garment (Shenzhen) Co., Ltd." "Joey fashion Gallery Limited" and other subsidiaries. Now has advanced production equipment more than 1000 employees, more than 700 units, annual production of finished products reached over 2000000.  

2006 official in the Chinese operations, and in Hongkong opened 10 outlets (Hongkong concept store address: Hongkong Tongluowan Gloucester Road   No. 311 Royal Fort   G18  and   G  19); at the same time, in Chinese each important municipalities / provincial capital important mall opened more than 100 straight camp shop.  





enterprise as innovation, change the source for enterprise development, and constantly improve the internal operating procedures, quality control process, business process and service process, to improve the quality, efficiency and service quality. Its clothing enterprise since its inception, America constantly introducing Japanese and other foreign advanced equipment and advanced management concept, and quickly developed into a very influential well-known enterprises. Joyo International Company Limited adhere to the "people-oriented" management system, through the "pragmatic, enterprising, cooperation, innovation" the spirit of enterprise and "health, happiness, love, unity" of the enterprise culture, and constantly create impressive performance, occupies a high position in the clothing industry.