Shenzhen Guanming Garment Co., Ltd.   

                                   

  to landing; have a strong market position in Europe and the United States, to enter the Chinese, ISSYMASON years of preparation. In 2002, ISSYMASON began to expand the market in China, because they are very well aware of the Chinese change and rise, Chinese high-end clothing brand consumer enthusiasm grow with each passing day.

launched

    ISSY  in 2009, MASON formally enter the China, and by the Hongkong Xinglong group Shenzhen City Guanming Garment Co., Ltd. is solely responsible for the China, brand operation. At present, has been stationed in Shenzhen Jin Guanghua and other high-end shopping malls, and plans to cover each big city Chinese first-class values. Strategy for the development of

 

;   in Chinese landing, ISSYMASON fully prepared, will continue to go high-end route, keeping the ISSYMASON brand connotation and "elegance and fashion both" brand style unchanged for many years, the cultural and historical deposition and the connotation of the brand, but also to promote the idea of ISSYMASON and culture in a a higher platform. Although the company's confidence in high-rise, but "The climate does not suit one." is a foreign brand to China problem must be considered. Therefore, ISSYMASON has made many Chinese localization.      

        to enter the China, including ISSYMASON clothing, bags, jewelry and other products. The company will consumer groups positioning in the annual income is in 100000 yuan of above, at the age of 25-38 years old, passion for fashion, like to show people the elegant image of the crowd, can complete the self "consumption upgrade in the product distribution in the intact".       product design, all of ISSYMASON's products are Italy headquarters to maintain its original design, fashion, elegant style unchanged, but will be assigned to each team of designers China investigation market, understand the Chinese Somatotype Characteristics and consumption habits, the development of a new European version suitable for Chinese type and consumption habits.       in store design, will be made a special trip from Italy to eighteenth Century furniture, lamps, decorative painting, but in the style of the decoration will be more close to the China characteristics.      

        the company plans in 2011, will be in Beijing, Shanghai, Chongqing city set up the retail network, the store will reach 50. To 2013, the basic in all provincial capital city, the number of stores will reach 120, each shop sales expected to exceed 20000000 yuan per year.