According to the Shanghai 'Fashion Co. Ltd.   

                                  fashion brand initial was founded in 2000, the branch distribution in the main shopping hot spots in Hongkong. In France, as the base of the creative team, committed to research and development of unique tailoring and design elements of the new, bring about an unusual experience for the customer. Initial believes, fashion is not as a decoration, but a kind of self discovery, every detail of fashion, taste, hearing, visual art and life.  



Initial believes that fashion is not just a fashion, but the art of self discovery, we create fashion over, creates a culture and art, through clothing and our attitude to life. Our products not only into the customer's wardrobe, also infiltrated into every aspect of customer life, can give customers an "extraordinary experience" (The  Unusual  Experience). It all depends on the unique aesthetic creative team behind a group of professional designers, professional buyers and: from, space and plane design, and a keen market sense, to create unique and It is evident to anyone initial style.