Gen Zi garment (Shanghai) Co., Ltd.   

                                  "SHIATZYCHEN" a world-class boutique fashion brand. Adhere to create a "China new attitude" spirit, the SHIATZYCHEN dress was established in 1978, specializing in the design and production of senior women, has become a comprehensive quality with Haute Couture, the senior men's, senior accessories and advanced home ornaments.        

SHIATZYCHEN is committed to the international market expansion. Established in 1990 in Paris studio, and was formally established in 2001 October, Paris shops, became the first in Europe fashion brands in Taiwan; in 2003 March in Jinjiang set up shop in Shanghai, becoming the first base SHIATZYCHEN to enter the mainland market; in August of the same year SHIATZYCHEN commissioned the world-class architectural master JayaIbrahim design of Taipei Zhongshan flagship store officially opened in 2004, The Peninsula Hong Kong and; Beijing Pacific department stores also have been opened; in 2005, SHIATZYCHEN in Hongkong garden second additional stores, and set up a flagship store in Shanghai the Bund No. nine, become an important milepost SHIATZYCHEN internationalization.

SHIATZYCHEN on clothing and brand of professional and diligent, also gained international media a lot of appreciation. In 2003, the Asian Wall Street Journal (TheAsianWallStreetJournal) named SHIATZYCHEN is remarkable brand; in 2004 January, the London Financial Times (FinancialTimes) named SHIATZYCHEN clothing is one of the popular annual fashion brands from around the world, and the international famous brand racing together bridle to bridle.

- vision

promoted the world's ten largest brand, create value handed down a hundred years.

- the company culture of

stand on solid ground, properly plan, cost concept.

- the designer introduction

design director Wang Chen Caixia SHIATZYCHEN

because the love of clothes, start from the foundation of the tailor, although never received formal clothing design education, but with enthusiasm and pragmatic attitude towards study, gradually accumulate the strength and find the original style. In recent years, King Chen Caixia was invited to Hongkong, South Korea, Singapore and Shanghai all over: clothes, in addition to expand beyond fashion layout, more committed to public welfare activities, in 1998 won the special Fegalo French ladies magazine as one of the nine outstanding women in Taiwan, the same year also be selected as the annual diamond chapter. Design director to occupy a space for one person thinks, Oriental design in western fashion stage, priority to highlight the characteristics of its own brand, therefore, into the ideas and elements China culture in every season, has become the classic SHIATZYCHEN style. She also believes that, in addition to adhere to the design concept and creative, but also should be in compliance with international trend, the injection of contemporary fashion clothing aesthetics, given new vitality, the spirit of the brand can stand Changqing square.

- an important Yearbook

1978 "Xiazi dress Co., Ltd was established in Taipei, specializing in the production of women's brand

SHIATZYCHEN, sales in the domestic market.

1987 officially launched the men's collection.

1990 in Paris set up a studio..

1994 founded the integration of its member system under ArtsClub.

1996 SHIATZYCHEN dress all clothing series for SHIATZYCHEN brand. The 20th anniversary of the establishment of

1998SHIATZYCHEN clothing, combined with the charity, founded

women of tumor medicine research association ", political and business celebrities from all walks of life were invited Xiang Sheng

lift, the money raised donated Fu Chi medical college.

2000 was invited to go to Singapore to participate in the asian designer fashion show.

2001SHIATZYCHEN clothing stores Paris officially opened, becoming the first in the

in the European fashion brands in Taiwan.

2002 was invited to the Austria crystal Swarovski design and published Couture dress. The twenty-five anniversary of the establishment of

2003SHIATZYCHEN clothing.

SHIATZYCHEN clothing Shanghai Jinjiang stores opening. SHIATZYCHEN

Taipei Zhongshan flagship store opening. The formal launch of men and women Home Furnishing apparel and home accessories series. The Asian Wall Street Journal (TheAsianWallStreet

Journal) named SHIATZYCHEN for the brand worth attention.

2004 of the London Financial Times (FinancialTimes) named SHIATZYCHEN as one of the popular fashion brand

2004.

The Peninsula Hong Kong set up shop. Beijing Pacific department store founded

.

2005 Hongkong garden set up shop.

Shanghai flagship store in the Bund was founded.