Hangzhou Zishu clothing Limited company, is a professional women's brand operation mechanism is a clothing design, production, sales integration. The company was founded in 2000, the same year introduced the positioning in the urban intellectual women "Zishu" brand, after constantly enrich and perfect, at present "Zishu" has become a comprehensive brand covers clothing, footwear, accessories and many categories of products.
company founded in the beginning of the strongly aware of the importance and trend, brand management and therefore, in the development process of adhering to the planning of the company operations and brand development of the road from the long-term point of view. In this business idea, the company brought together a large number of outstanding talents, including one in Hangzhou top ten designers led the team of designers, professional enterprise management personnel and a large number of outstanding fashion agents.
after Zishu people unremitting efforts, the company has achieved rapid development in recent years, especially after 2004, has entered a rapid rise in sales channels, and the number of outlets to more than 30% annual rate to rise, to 2006, has been in more than a dozen domestic provinces have exclusive network of more than 200. Gradually formed the primary market as a leader, two or three grade market as the main body, the four class market for three-dimensional sales network assisted, explored and improved the straight camp, agent and joined various flexible marketing approach.
to break through bottleneck development process in the company, the company successfully acquire a French owned women's enterprises in 2007 August, covers an area of more than 30 mu began to build the Zishu Industrial Park, is expected to officially opened in 2008 October.
process of development in the next few years, the company will unswervingly take the road of brand management, through the continuous absorption of outstanding design and management personnel, and improve product quality, to further strengthen the company brand operation ability, mining brand potential, so that the "brand culture and connotation Zishu" reached a new height. At the same time, through the Department of terminal has the influence and around and quality customer cooperation, and constantly open up the market, and jointly promote the "Zishu" development, make it in the next 3-4 years to become the domestic well-known brand ladies casual.
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