Introduction
Guangzhou city Bingyixuehan Garments Co., Ltd. was founded in 1999. The company is a large-scale professional garment enterprises clothing design, marketing and production integration. In the country has a certain well-known. The company has professional design research and development center, the introduction of the SPA management system design in Japan, the mode of operation of the scientific management of the marketing network and the market, and the manufacturing base. The company now has 2 brands, "Bingyixuehan" and "Qi seed". "Bingyixuehan" brand positioning in the 25 -38 years old female fashion. Combined with the design concept of fashion elements and traditional culture, pay close attention to the international trend of dynamic and pop market, create its unique, beautiful, fashion brand style. we approached - "Bingyixuehan", interpretation of our work and life attitude: Ice: perseverance, transparent heart, continue to find, reflection, and change their own; Yi: free and easy, comfortable, happy life life; snow: pure, enthusiasm, work hard; Han: innovation, exploration, discovery some wisdom; ice, snow, Han, Yi, our team, is willing to work with you to share the life of metamorphosis, the power of the heart, joy and harvest. "beautiful seed" brand for 20-35 year olds, manner of dress, nature, mix when interested in fashion, personality. This unique style is mainly to reflect the flow of ideas, graceful sentiment as the foundation, each piece of clothing has a first talk in an impressive way of the narrative poem, pay attention to the original, to break through the layers of the bound, refuse to be cowed or submit the seed sprout, you talk about the nature of vitality continuation of the story. design orientation; the consumer is the pursuit of commodity and moving moment of time and space. We've never thought of themselves as artists to think, we just make clothes, then have to sell them all. Fashion is to be something which has not previously made, not to cause revolutionary influence, just to respond to what consumers want, what is necessary. color: 1 design style bold, simple style of cloth. 2 embroidery, various process, original design, here is the eternal totem. the tone of the design but 3 romantic passion is full of vitality;
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