Shenzhen Yucheng Clothing Co., Ltd.   

                                  single, ordinary and commonplace person image has been unable to meet the ever-changing market demand and consumer clothing requirements, will reflect the individuality of lifestyle fashion casual replace sb.

membership Shenzhen Yucheng new brand "clothing company limited WHO... WHAT... WAY ", advocating the happy, simple life style, modern fashion and entertainment spirit, combined with the growing market demand, the various contradictions by art matching, reflect the unique self style. And the spirit of the original concept, capture design scheme suitable for the advantage of group life style, strict production process quality, and reasonable single price goods, to yearn for the manifestation of personality and its popular charm of the new urban women, provides mixed pretty modern, mature, fair and handsome, neutral and feminine dress fashion mix culture, become the pursuit of urban women complete style guide of modern new lifestyle mark.



on WHO... WHAT... WHY

WHO  AM  I-- who I am;

WHAT  DO  WE  what we love LOVE--;

WHY  ARE  WE  DIFFERENT-- we because of what this is different;

WHO... WHAT... Brand interpretation and the interpretation of the

WHO WHY brand... WHAT... WHY is a self discovery, performance of continuous process of self, and through the clothing to seek and find the knowledge of the self, to create a new self.

WHO... WHAT... WHY sales is more than just clothing, but an attitude to life and personalities.



brand spirit

advocate happy, simple, modern fashion and entertainment spirit of

revealed a casual free dress temperament

believed in simple, unique design, creative mix dress

happy is the design source, fearless is creative passion, clothing is a lifestyle brand





in WHO... WHAT... WHY to break traditional clothing style consumer age to distinguish, WHO... WHAT... WHY will grasp the pulse of fashion, to follow the pace of the market, will offer high-quality fashion to advocate happy (FUN), fearless (FEARLESS), emotional (FEMAEL) female fashion, let age be a woman the most intimate secrets.

FUN: funny, fashionable, happy;

FEARLESS: fearless, courageous, self;

FEMAEL: charm, perceptual, enjoy.



brand style

I only adhere to their own style, wear what they want, I am your designer.

WHO... WHAT... WHY in modern urban women as the creative source, high taste full of young, energetic and fusion of rapid high street culture is the brand symbol significant. Mixed wit, charm, fearless, reality and various contradictions retro atmosphere, creative mix outfit, revealed a sense of cool confidence and personality, it is this random and attitude, exudes a kind of perceptual and unique, simple, exquisite details, always looking forward to in outstanding personality women are pleasantly surprised, they balance between fun, fearless, emotional atmosphere to the urban women clothing, opened a real life happy, simple. Handsome and lost the two contradictory charm in harmonious coexistence, full of tension.