Guangzhou Bu Ya Yi Fashion Co., Ltd.   

Founded in 2005, Guangzhou Bu Ya Yi Garments Co., Ltd. is a young, fashionable, energetic and personable dress Brand Company. The company now owns two women's clothing brands: "COEPDM" (super e channel) and "ROAD BUYI" (ancient road cloth). The enterprise fashion industry base is built in the prosperous city of Guangzhou, a prosperous city. The company takes the modern and efficient production equipment, the first-class production line and the perfect management experience as the cornerstone, adopts the flexible and reasonable marketing mode, and a group of highly qualified professionals, and jointly creates a series of clothing products with market competitiveness. Since its inception, the company has been adhering to the business philosophy of providing value products and services to customers. It is based on honesty and integrity, and combines the market demand with the accurate product positioning and the innovative mode of keeping pace with the times. It sticks to the principle of unity, pragmatism, efficiency and innovation and develops good business cooperation relationship with all partners. At present, the company has established a large terminal marketing channel in the whole country, and has also built up international trade products, which are exported to areas such as Japan, South Korea, Europe, America and Vietnam.

Brand culture

In the world, Chinese clothing and clothing are all made up of several cloth. As the land grows green shoots, big trees grow new shoots. Gu Dao Bu Yi pursues the real self of the product itself. She uses cotton and linen as the main fabric of her product. She advocates plain color, pure color and elegance. In order to meet the dress taste and aesthetic needs of contemporary women, fashion is popular in color, combined with the inherent charm and cultural charm of the Chinese elements, so that the clothing can be more stylish and connotations in style.



Brand style

The excellence of ancient road cloth is its unique style and long lasting style. It is not only rigid but also lazy. It is designed for modern intellectual women to have a "simple, simple, elegant and soft" dress image. The product pays attention to the change of style details, fabric comfort and stereotactic cutting, more highlights the feminine soft image, fully reveals the implicit, simple and yet generous modern female image.

"Super e channel" brand clothing advocates "personality, fashion and leisure" brand concept. The design of "super e channel" brand clothing is positioned in the concept of leisure and personality. It takes the bright natural elements of cotton, environmental friendly and comfortable fabrics, considerate wear and touch, and various combinations to convey the embrace of nature to all young women with a youthful mentality, enjoying a youthful attitude and value for money, and a cheap and inexpensive shopping pleasure. In this personality, eager to express themselves, love fashion and leisure modern youth, age is 18-35 years old, consumer groups are mainly concentrated in the provinces, cities, county-level cities.



Brand characteristics

The "super e channel" brand clothing is mainly made of pure cotton, fabric, product development direction that combines the natural elements of pure cotton, the three-dimensional aesthetic feeling of embroidery and the combination of fashion and leisure. At the same time, in the production of products, the company has adopted advanced domestic garment production equipment, which can ensure fast delivery and high quality.

brand positioning

The ancient Dao cloth is designed for comfort, beauty and connotations of clothing products for modern knowledge women who focus on health, vitality and opinions.

"Super e channel" brand clothing, to create a diversified international personality, fashion casual dress brand.

Brand concept

Everyone has a ruler in his heart. Weighing the beauty and gains and losses, each has its own thoughts.

The ancient road cloth clothing grasps the clothing and the artistic form manifestation, sets up a side platform, shares the side to relate "the beautiful" all.

(super e channel) pursue fashion and embody individuality. The original beauty is so simple.

(super e channel) expand unlimited freedom, show fashionable charm, relaxed and comfortable life.



Core advertising language

"ROAD BUYYI" (ancient road Buyi) interpreted modern intellectual women with primitive simplicity and true self.

"Super e channel" you and I create personality, fashion casual dress!

Brand personality

Pursue perfection and keep original.

A women's clothing brand that persists in originality, fashion and personality, and collects international fashion and inspiration.

Consumption culture

Women's dress experts, advocating environmental protection, pursuit of value for money shopping fun.

Brand core values

The pursuit of natural release, create relaxed, real, self new life attitude.

Broaden women's shopping vision and enjoy the international fashion culture.

It provides modern women with clothing and matching culture in a changeable mood.