BACKSTAGE, read the low-key luxury and glamour woman, sporadic.
BACKSTAGE -- low-key luxury, diffuse in every detail.
BACKSTAGE since 2006 to Impression 8th (eighth move) debut is deeply attracted to female wisdom eyes, become the dressing direction. After three years of practice, in October 25, 2009 Shanghai fashion week officially renamed the BACKSTAGE (back stage), cocoon, charm of newborn. Brand lock returnees, collar, white-collar women, make it at any time, any place to dress appropriately, charming.
brand especially stereo version, in the constant pursuit of clothing comfort at the same time, without losing the feminine, plate and technology has become the standard of refine on forever. Black, gray, white based color, choose hair, hemp, silk, satin and other high-grade fabrics, printing contrast to retro nostalgic atmosphere, into the satin luster fabric reflects the clothing luxury. BACKSTAGE skillfully use "classic and fashion", "nature" and "luxury" wear stack method. Amplification of female charm, tilt the women dress fashion.
BACKSTAGE brings together domestic and foreign excellent designers, a fashion sense, unique perspective, full of wit strength design group. According to each designer's talent and advantages of director, color sense, imagination, sense of structure, three-dimensional sense, designers under self field play to the imagination, the individual talent to use extreme success, build a perfect combination of product categories.
BACKSTAGE positive organizational design team to participate in exhibition, design, visit the international and domestic market, adhere to the daily communication with production lines and plate making division, have created them to create the perfect women's clothing brand belief, realize "low-key luxury" women's ideal.
chief architect Zou Hailan graduated from Zhejiang Institute of silk clothing design. Born in the family of art Zou Hailan, mother is a famous ceramics connoisseur, father is a famous Chinese painter, often go to Europe to participate in the exhibition, works on display in the hall of Jiangxi. Since art edification, monasteries, 3 years of age to study painting, painting a solid foundation. After graduation, published "techniques" fashion picture book, many universities use as teaching material. since
Zou Hailan engaged in garment design work often went to Japan to participate in the exhibition, participation in the exchange of clothing design. Japanese designer participate in collaborative design, works often appear in Isetan, high island such as high-end clothing brand. Since the establishment in 2006 December, the domestic brand, Zou Hailan will serve as the main designer position, lead the enterprise to many designers creation until now.
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