Hongkong Leno. YAGE Co. Ltd established in 1996, the creation of an international women's fashion brands: "Li Noah lattice" LENO.EKO "". The company is a production of
product design, production, sales in one of the modern professional women's company; venture so far, the company spirit of win-win joining policy, committed to product
technician and market development; and the introduction of low investment, low condition, high profit preferential policies; successfully entered the domestic market; the formation of Hongkong product development
domestic production and sales; business pattern, make "Leno. Fusion of popular style of YAGE" clothing brand style and Europe and the United States; in the country so far has more than
30 provincial agent, 300 stores. The rapid sales network has covered the whole country.
"Leno. Young women YAGE" brand positioning in the 20-30 year-old; reflect women elegant, mature but young at heart; perfect unity and tried to push
Chong an external and connotation: through the detail processing, reflect female elegant, romantic temperament; the local embroidery, bead etc. detailed
decoration; let the flowers in full bloom in the clothing; with gold or metallic light bead piece, manifests the feminine charm sexy, using small ornaments, metal chain
, buckle decorative means, reflect female confident: the production of new imports of fabric and elastic fabric sweater, coat, trousers
costumes, to show the modern women's subtle in warm, elegant in the charming charm. Love and favor by modern women. The
* brand style: fashion, elegant, personality;
* product categories: woven, knitted, woven, bag / bag / scarf, shoes and other accessories; the product structure of
* 90%: clothing, bags / bags / Shoes / accessories 10%;
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* fabric positioning: the main high-grade fabric;
* price positioning: the overall price of 200~980, individual price: 1000~1200, 300~600, the main price: price for the end of
*: 60%; accounted for 5%; at: Price: 35%; the spring and summer autumn and winter:: 200~600, 300~980,
* age: age: 20~38 years old, consumption level of mental age: 18~30, core consumer demand for 25~35 years;
* income: 3000 yuan / month or more;
* target customers: the general white-collar workers, business people, model, SOHO, designer, college students, the pursuit of fashion group;
* market positioning: B class, C class of optimization;
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