Shu hang impression was founded in Hangzhou in 1978 China, began to take shape, pin Chinese, because works by business celebrities love, cause m Lan Ge newspaper and magazine push pet! Shu hang fashion, noble, elegant impression mainly cover read. The work is still to Hongkong each big famous designers admire. In popular science and technology, material, leisure, elegant as the spindle, waterproof, moisture permeable and popular combination, to create the unique taste has in the European market for mainstream clothing industry. Clothing has a thick Italy style blend of classical and oriental charm, makes the impression of the brand Shu hang everywhere can become peak level in the market, and become a symbol of Italy clothing culture.
Shu hang impression in like the millennium, has passed its 7 spring and autumn in Chinese, in the common concern of all circles of the society and the headquarters of the group under the strong support for its new image pet clothing industry tide son's favorite, Shu hang the impression of the brand design novel, generous and thoughtful and comfortable; the pursuit of simplicity neat, mainly aimed at young and lively, pay attention to the personal cultural quality, the pursuit of individuality and no longer plain dress group. Shu hang impression continuously injected into the stream of outstanding team, strict at the same time, Xuan master brand continuously explore, in the gradually perfect process innovation, in twenty-first Century the history of admiral brand challenge.
product positioning: public service Shu hang impression will product positioning Yu Zhong, low-cost mass consumer groups, the flagship product for the series of women's fashion, consumer products group comprehensive coverage of mature lady, white-collar, and college students of all ages, youth girls etc.;
brand positioning: value infinite Shu hang impression believes in "brand fidelity the principle of" high quality and inexpensive,
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