Shanghai Jianai pyrene clothing trade Co. Ltd   

                                  predecessor company background

group for Netelusion  Limited, founded in 1995, in 2000 July in Singapore Stock Exchange main board listing, stock code (SES/SGX:  N37). The group is principally engaged in investment holding and management services, service development and maintenance of the game

, game operation, network game, other multimedia products and network game card issuance. Group business coverage American, Europe, Southeast Asia and Chinese mainland, across the entire electronic and network industry. In June

2010 Netelusion  Limited officially changed its name to   The  Style  Merchants  Limited,   the basis of the original business operations on the content, in order to explore new business opportunities in the mainland, fashion and lifestyle products in the market. "The  Carnaby" is the first brand group commercial operation in China, group aims to make it become the Chinese Womenswear pioneer brand. "The  garment design Carnaby" to be a unique fashion rhythm zone to in country

as own duty, the next three years will be Chinese area as the core to develop strong sales network.





"the  Carnaby background of the brand" brand culture is derived from the British Carnaby  Street, Carnaby  Street in London's SOHO (Soho), close to the famous Oxford Street (Oxford  St.) and Regent Street (Regent  St.).

along the Carnaby  Street, a lot of England is full of characteristics of bars, restaurants, and a large number of independent fashion boutiques, since the late 50's, many talented fashion designer in the time Carnaby  Street to open

stores, as their first station with the rest of the world. Such as the famous John Stephen (John  Stephen) and after many followers. Qi down in the flowers, in order to build later renowned "swing sixty years" (Swinging  Sixties) to lay the cornerstone.

"the  Carnaby" is inherited the Carnaby  Street gene are excellent, rebels cradle, care free creative fantasy, breeds endless, high fashion design unique personality.



development in

2009 years is "the  a new milestone Carnaby", in 2009 September the company cooperation with Asian days, miss Stefanie Sun, entered into a long-term cooperative relationship. Miss Stefanie Sun as "the  Carnaby" shareholders, designer and endorsement of

, founded the first Yanzi  for  the  Carnaby "fashion series, an unprecedented surprise for everyone.



is not artificial, adhere to the self and innovative new independent feminist implement Yanzi's entire design ideas. In the design process, not only stresses the observability of Stefanie apparel, also focus their practicability. She prefers some bold and groundbreaking design, and hope that these clothes can also usually wear, and maintain their own style. Unlimited creative space to create a Yanzi  for "the  Carnaby" series of fresh fashion sense.