Shanghai Chang Qi Garments Co., Ltd.   

                                  brand source

"sky blue", a full of female reverence brand was founded in 1990,   China fashion hair Cheung Guangzhou.



"sky blue", brand name from the orchid, an ancient species, because of Confucius sentence "langdown King vanilla" in Chinese folk "good king is sweet"; and because it has thousands of varieties in the plant kingdom, the most widely distributed in the world, become the undisputed oiran!  



in the occupation suit one tree for a time, the quality of   once a symbol of the sky blue sky blue brand, always adhere to the "quality is the cornerstone of the brand" business philosophy, the philosophy of "sky blue" has won the good reputation and the reputation in the market. After nearly twenty years of development, the concept of "sky blue" occupation women win support among the people; and changes in the fashion tide, "sky blue" also gradually formed a simple atmosphere, noble and elegant style of the brand. The design concept of



"sky blue", adhere to the fashion trend, think of fashion unique interpretation of that design is the soul of the brand.   "sky blue" is the earliest China enabled the famous fashion designer brand, served as design director brand is chairman of the Hongkong Association of fashion designer Yang Qibin, Hongkong's famous fashion designer Deng Dazhi, Chinese top fashion designer Huang Sui.



in the "sky blue" history, "sky blue" brand was awarded the "China International Fashion Week" best fashion design awards, the most fashion brand award ", Guangzhou ten renowned brand clothing" and other awards, is one of the most Chinese story, the most valuable brand.



enter after 2000, with the coming of information, in the era of economic globalization, China clothing market has become a part of the international market, to follow the international trend, the pursuit of personalized era. In the new stage of brand, image -- orchid matter Blue brand, becomes the myriads of changes of fashion spirit and borderless fashion symbol, symbol of women's thousands of tenderness, and fusion of occupation women able, interpretation of modern women's fashion, elegant and wonderful life. "Hui LAN of heart" is the sky blue dress brand pursuit and expression of grade.



marketing

brand style:

"fashion, elegant, intellectual, atmospheric" is the sky blue brand style.



product style:

sky blue brand at this stage of the product style fashion business, fashion leisure series mainly, increase the fashion element; design concept to pursue fashion,   subtle and not publicity, but also contains the noble and elegant qualities; increase the feeling of.



target market distinguished for wisdom group:

35 to 45 years of higher income occupation female, they love life, independent self-confidence; they chase fashion, enjoy the high quality of life; their wisdom, strong but not sexy charm, they are noble and elegant city elite.